Market Strategy Planning Manager
2 weeks ago
Your new company
Hays has partnered with a leading innovator in the health and wellness industry who is dedicated to transforming the way people think about nutrition and wellness. They create high-quality, science-backed nutritional products designed to empower individuals to live healthier, more vibrant lives. Their simple mission is to provide clean, effective, and sustainable solutions that support the well-being of their customers on the inside and out.
Your new role
Market Research & Insights: Conduct comprehensive market research to understand consumer behaviour, industry trends, and the competitive landscape. Analyse market opportunities, customer needs, and emerging trends to guide strategic decision-making.
Continuously monitor competitor strategies and market trends. Provide actionable insights to help company stay ahead in the marketplace and adjust our strategy as needed.
Strategic Planning & Execution: Develop and implement strategic plans for packaging, product positioning, and brand development. Ensure alignment with companies’ long-term goals and vision, driving both growth and brand equity.
Mix Management: Identify the optimum high profit SKUs, channel segmentation, the right shelf location, optimum promotion and display.
Identify KPIs to measure success, responsible for creating commercial guidelines for sales team.
Collaboration & Cross-Functional Leadership: Work closely with the marketing, finance, sales, and operations teams to ensure the execution of market strategies is seamless and aligned with organisational objectives.
Promotional Management: establish promotional guidelines aligned with the brand to ensure profitability.
What you'll need to succeed
- Handled a similar role for the last 3/4 years
- Commercial acumen
- High level of Excel skills
- Strong project management skills
- FMCG sector experience
- Leadership capability
- Senior Stakeholder Management - you will be reporting into the Chief Commercial Officer
- Experience crunching numbers and strong data analysis
What you'll get in return
You will get the chance to work in a rapidly scaling start-up FMCG company in a great period of success. There is nothing but exponential plans for the business, so you will be part of the vision and journey. You will also receive a competitive salary of up to £90,000 + 10% bonus with a benefits package. The team is dynamic, collaborative and really talented - you will be joining an environment where everyone strives for success.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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