Analyst, Market Planning

1 month ago

London, United Kingdom Yum! Brands Full time

This role plays a key part in advancing Development capability around the RIGHT LOCATIONS of building new restaurants, through close collaboration with the Pizza Hut Global Franchise Markets (GFM) Development teams. The role will be responsible for supporting growth across these markets through cascading and sharing market planning best practices. This role will span a wide range of market-specific tactical projects across the Market Planning and Site Selection phases of Development.

Organizations Supported : Pizza Hut Global Franchise Markets Development

Restaurants/Markets: Europe BMU with over , restaurants across + markets (part ofPH GFM segment with over , restaurants across + countries)

Direct Reports:

Travel: %-%

Job Function

Market Planning & Site Selection (%)

Develop, implement and maintain prioritized market plans to enable and accelerate the PH Growth & Development Strategy. Includes benchmarking and competitive analysis. Develop tools and guidance on market planning, mapping and trade area prioritization/penetration. Subject Matter Expert for division mapping/GIS and development systems support.  Build relationships and work with Development Leaders to effectively communicate and influence development commitments against market plans and support ongoing development results aligned with those plans. Cascade tools and analytics for monitoring, assessing, and gleaning insights regarding growth strategies, market plans, demographics, portfolio segmentation, penetration potential, etc.  Influence GFM Development teams with market planning/mapping related processes, including Site Approval Committee Meetings. Primary market planning resource for developing market-level execution strategy across GFM countries with weighed focus in Europe markets (excluding UK, Ireland and France)

Working Relationships

PHG Development PHG BMU Development teams rd Party Market Planning Vendors – AIS, Geolytix, SiteZeus, etc. Key cross-functional partners such as Finance, Digital, Operations Franchise Partners (Franchisee General Managers, Chief Development Officers and Development teams)

Knowledge & Skill Required

General Qualifications 

University Degree or higher + years of mapping, data management and analysis, and GIS experience required. Experience in multi-unit restaurants, retail, or franchise industry strongly preferred.

General Business Skills 

Clear influencing, communication, and organizational skills are a necessity. Ability to partner well with cross functional departments and work with all levels. Demonstrated ability to work with international and diverse stakeholders. Ability to efficiently manage workload well with shifting priorities. Ability to work semi-independently and multi-task in a fast paced and deadline-driven environment. Experience in forecasting and predictive models Strong system/technical skills, including proficiency in the Microsoft Office Suite with strong/advanced Excel and PowerPoint skills. Expertise in statistical analysis tools (JMP Pro), programming languages (R etc.) and data visualization tools like PowerBI is advantageous.

Diversity & Inclusion - Everyone at the Table

Pizza Hut, as a member of the Yum Brands family, recognizes the importance of having an inclusive culture with diverse team members and a steadfast commitment to developing a company culture where everyone feels respected. One of Pizza Hut’s core values is to believe in all people and we create environments where differences are sought out and celebrated.

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