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Paid Media Specialist
4 months ago
Paid Media Specialist - Up to £50k - Agency - Manchester (3 days in office)
Our client is a progressive and dynamic Digital Marketing agency based in Manchester. They work with a diverse range of clients, from household name brands to specialist service providers across B2B and B2C.
The ideal candidate will have experience across a range of Paid Media channels, from PPC to Social, and be adept at using diverse strategies to achieve positive client KPIs. This position is perfect for a Paid Media professional with a few years of experience who is ready to step into a more senior role, develop leadership skills, and influence product direction, processes, and strategy.
Role Responsibilities:
- Manage client accounts across various channels, including Search, Shopping, Display, and Social Media.
- Guide junior team members in campaign direction and ensuring they are of a high standard.
- Develop strategy documentation, project plans, forecasts, budget recommendations, and reports.
- Monitor account performance, providing detailed analysis and insights.
- Ensure proper tracking and attribution for Paid Media activities.
- Identify and recommend new commercial opportunities and Paid Media activities for clients.
- Participate in weekly reporting calls with clients.
- Oversee media budgets, performing month-end reconciliation and administrative tasks.
- Enhance personal and junior colleagues' skills by identifying knowledge gaps and facilitating skill development.
- Serve as a role model and advocate for the Paid Media team, proposing new ideas and improvements.
- Collaborate with the Digital Strategy Director to improve Paid Media offerings and develop new products.
- Represent the team in strategy review processes, sharing performance data and ensuring alignment with other channels.
Benefits:
- Hybrid working policy (3 days in the office with flexitime)
- Private health and dental cover
- 23 days annual leave (+1 additional day per year of service up to a max of 3)
- Charity volunteering day off
- Company pension
- TechScheme and CycleScheme (discount on personal items)
- Free car parking
- Company-funded counselling and wellness sessions
- Regular company-funded nights out and events
- Weekly team competitions with gift vouchers
- Vibrant and inspiring office space located close to Manchester City Centre
Ideal Candidate:
- 4 years’ experience managing Paid Media campaigns, either in an agency or in-house.
- Up-to-date Google Ads certifications.
- Proficient in using major ad platforms, Google Analytics, Google Data Studio, and Supermetrics.
- Experienced in Search, Display, and Social channels, with a solid grasp of each.
- Interested in exploring emerging channels like DOOH, Programmatic, Audio, and Marketplace advertising.
- Clear understanding of digital marketing practices for B2C and B2B business models.
- Ability to map out and implement new processes across the team.
- Ambition to lead a team and consider the 'big picture' for Paid Media solutions.
- Analytical thinker, highly organized, with excellent communication skills and attention to detail.
- Advanced Microsoft Excel skills, comfortable with a range of formulas (VLOOKUPs, SUMIFs).
- Proactive attitude and ambition to explore new ideas and ways of working.
If you’re a Paid Media professional ready to take the next step in your career and make a significant impact within a thriving agency, our client wants to hear from you Apply now
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
