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Paid Media Specialist

2 months ago


Manchester, United Kingdom boohoo group Full time
About the Role

We are seeking a highly skilled Paid Media Executive to join our team at the boohoo group. As a Paid Media Executive, you will play a key role in supporting the day-to-day management of our Paid Media campaigns, working closely with our Paid Media Manager to ensure all paid search activity aligns with our wider paid media and digital marketing strategy.

Key Responsibilities
  • Plan, implement, and optimize paid search and social campaigns across various international countries.
  • Ensure paid social, PPC, and Google shopping campaigns are optimized according to best practice guidelines.
  • Manage bids via automated bid management solutions and work with Google Editor and Bing Editor.
  • Manage PPC accounts profitably and within agreed target ROI, achieving agreed KPIs.
  • Grow existing PPC accounts through continuous account development and perform regular keyword research, preparation, and analysis.
  • Maximize conversions within target ROI and provide daily, weekly, and monthly campaign reports and analysis.
  • Work with the merchandising team to plan accurate stock allocations for promotional activity and day-to-day forecasted sales.
  • Excellent communication skills when working within the team, wider team, and when working externally with suppliers.
Requirements
  • Previous experience working in a Paid Media/PPC or Digital Marketing role.
  • Strong working knowledge of Google Ads & Bing.
  • Working knowledge of Facebook Ads Manager or equivalent.
  • Experience of Google Shopping.
  • Good working knowledge of Google Analytics.
  • Google Ads Certification.
  • Proficient in Microsoft Office with special attention to Excel.
  • Strong attention to detail.
  • Passion for PPC and digital marketing in general.
  • Effective communication and reporting skills.
  • Strong numerical and analytical skills.
  • Experience using a bid management tool.
About Us

We are the boohoo group, a global fashion e-commerce leader with a mission to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception. We offer a range of benefits, including core hours, health and wellbeing benefits, and up to 40% discount off our brands. Join us and be part of a dynamic and fast-paced team that is passionate about innovation and creativity.