Paid Social Media Specialist

4 weeks ago


Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specializes in taking brands directly to consumers. Our comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.

About the Role

The Paid Media Lead will be a crucial conduit in ensuring briefs to paid media are integrated in terms of planning and execution. This role will work closely with the Executive team to develop a strategic plan, track performance against the plan, and ensure an effective planning process is used.

Key Responsibilities

  • Develop and execute paid social strategies to align with overall business goals and KPIs.
  • Manage, optimize, and troubleshoot paid social campaigns across various platforms.
  • Analyze campaign performance data to provide insights and make recommendations for further optimization and improvement.
  • Collaborate with the wider paid social team to ensure paid social strategy is aligned with overall business goals.
  • Stay updated with industry trends, new technologies, and best practices to ensure paid social strategies are innovative and effective.

International / Relationships

The Paid Media Lead will build and maintain relationships with suppliers, key industry bodies, and peers across the sector. This role will also work closely with international colleagues to develop strategic plans and ensure effective execution.

Other

The Paid Media Lead will provide strategic direction and media planning support to clients, ensuring that their needs are met and their goals are achieved. This role will also work closely with the wider strategy team to support business development and ensure that the company's goals are met.


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