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Paid Social Media Specialist

1 month ago

Manchester, United Kingdom THG Full time

About THG

We're a fast-paced, global technology group that specializes in taking brands directly to consumers. Our comprehensive approach ensures we can fully realize our vision and maintain our leadership in a rapidly evolving global industry.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics.

About the Role

As a Paid Social Media Lead, you will be a crucial conduit in ensuring briefs to paid media are integrated in terms of planning and execution. You will work closely with the Group Head of Performance Media to develop and execute strategies that drive business growth.

Key Responsibilities

· Assist the Executive team in developing a strategic plan that aligns with business goals and KPIs.

· Track the organization's performance against the strategic plan and identify areas for improvement.

· Ensure an effective planning process is used to manage Paid Social campaigns.

· Support the organization in business unit/team strategy development and provide insights to inform decision-making.

· Develop business proposals to support the execution of the strategy and lead on establishing key performance indicators.

· Proactively lead SLAs for development and implementation across new business and existing clients.

· Continuously evolve the Paid Social ecosystem/infrastructure, including Paid Search, Paid Social, and Programmatic.

Requirements

· Advanced understanding of Paid Social platforms and ability to deliver Paid Social strategies that align with overall business goals and KPIs.

· Ability to manage, optimize, and troubleshoot Paid Social campaigns across various platforms.

· Strong analytical skills to analyze campaign performance data and provide insights to inform decision-making.

· Excellent communication and collaboration skills to work with the wider Paid Social team and external partners.

· Ability to stay updated with industry trends, new technologies, and best practices to ensure Paid Social strategies are innovative and effective.

International/Relationships

· Build and maintain relationships with suppliers, key industry bodies, and peers across the sector.

· Have strong relationships with Heads and Senior Leadership Team to support and influence planning.

· Responsible for building out strategic planning team internally to deliver effective scale by continent.

Other

· Keep abreast of key market trends and the regulatory environment.

· Provide strategic direction and media planning support to clients from the beginning and ensure implementation across the wider Paid Performance Teams.

· Utilize various industry tools to garner insight and inform the most innovative planning approach across Paid Media channels.

· Work closely with client teams and activation teams to ensure overall delivery of strategic insight.

· Support the wider strategy team where appropriate and work on all inbound business development briefs.

· Provide support to the wider group and work on wider projects as needed.

THG is proud to be a Disability Confident Committed employer.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days.