Paid Media Specialist
2 weeks ago
About THG
We're a global technology group that specialises in taking brands direct to consumers. Our fully integrated digital commerce ecosystem, THG Ingenuity, powers a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach enables us to realise our vision and maintain leadership in a rapidly evolving global industry.
About the Role
The Paid Media Manager will lead global paid media strategy, operational tasks, optimisations, and budget management across various paid channels and engines, including Google, Bing, and Facebook.
Key Responsibilities
- Use data-driven insights to iteratively improve results day on day, week on week, and month on month.
- Manage account structures, keyword research, keyword management, keyword bidding, ad copywriting, and testing.
- Work with our in-house design team on banner and ad creation for campaign activation across relevant platforms.
- Optimise campaigns to agreed revenue and ROI/COS%/CAC targets.
- Conduct competitor research and analysis.
- Report and analyse performance to demonstrate the impact of work.
Requirements
- Capability with key marketing platform technologies.
- Excellent communication skills to provide clarity and detail on insights.
- Able to form good working relationships with internal teams.
- Critical thinking and problem-solving skills.
- Project management skills.
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