Paid Social Media Strategist

2 weeks ago


Manchester, United Kingdom Grace Media Full time

Grace Media is seeking a highly motivated and results-oriented Paid Social Specialist to join our growing team. We are a dynamic digital marketing agency dedicated to delivering exceptional campaigns for our clients.

As a Paid Social Specialist, you will play a crucial role in developing and executing successful paid advertising strategies across various social media platforms, including Meta and LinkedIn. Your expertise will drive brand awareness, engagement, and ultimately, conversions for our esteemed clientele.

Responsibilities:

  • Conceptualize and implement data-driven paid social media campaigns aligned with client objectives.
  • Collaborate closely with the creative team to develop compelling ad copy, visuals, and landing pages that resonate with target audiences.
  • Monitor campaign performance meticulously, analyzing key metrics such as click-through rates, conversion rates, and return on investment (ROI).
  • Stay abreast of the latest industry trends, best practices, and platform updates in the ever-evolving world of social media advertising.
  • Ensure all campaigns adhere to advertising guidelines and regulations, maintaining a high level of ethical conduct.
  • Contribute innovative ideas and strategies to enhance campaign effectiveness and drive continuous improvement.

Experience and Skills:

  • Proven track record of success in managing paid social media campaigns across major platforms.
  • In-depth understanding of social media advertising algorithms, targeting options, and bidding strategies.
  • Analytical mindset with strong data interpretation and reporting skills.
  • Excellent communication and interpersonal skills to effectively collaborate with internal teams and clients.
  • Passion for digital marketing and a commitment to staying ahead of industry trends.


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