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Paid Social Strategist

2 months ago

Manchester, United Kingdom GroupM Full time

About GroupM Nexus

GroupM Nexus UK is a dynamic community of over 1,000 specialists encompassing Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. Our mission is to accelerate our clients' businesses by leveraging the power and capabilities of GroupM and its agencies, fostering innovation, and delivering exceptional results.

About the Role: Paid Social Strategist

We are seeking a talented and driven Paid Social Strategist to join our thriving team. In this role, you will play a pivotal part in developing and executing successful paid social media campaigns for our esteemed clients.

Responsibilities:

  • Collaborate closely with clients to understand their business objectives, target audiences, and campaign goals.
  • Develop comprehensive paid social media strategies that align with client needs and marketing objectives.
  • Conduct in-depth market research and competitive analysis to identify trends and opportunities.
  • Manage and optimize paid social media campaigns across various platforms, including Facebook, Instagram, Twitter, Snapchat, and TikTok.
  • Track campaign performance metrics, analyze data, and generate insightful reports to demonstrate ROI and inform future strategies.
  • Stay abreast of the latest industry trends, best practices, and emerging technologies in the paid social media landscape.

Qualifications:

  • Proven experience in developing and executing successful paid social media campaigns.
  • Strong analytical skills with a data-driven approach to campaign optimization.
  • Excellent communication, interpersonal, and presentation skills.
  • Proficiency in social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads).
  • Bachelor's degree in marketing, communications, or a related field.