Head of Performance Marketing

Office requirement: Hybrid 2 days in office (Monday and Wednesday)Employment type: PermanentAt GWI were always looking forextraordinary people who thrive on making an extraordinary impact. Right now were looking for a Head of Performance Marketingto play a key role in our Marketing Team in London. If thats you and making a difference gets you out of bed in the morning keep reading. It could be the start of something well extraordinary.As our Head of Performance Marketing youll:lead Paid Media SEO GEO and CRO with an AI-native mindset that transforms how we target personalize and scale growth. Reporting to the VP of Growth Marketing youll own the strategy and execution that fuels pipeline accelerates conversion and drives measurable impact across the funnel.Youll partner with Demand Gen Product Marketing and Segment Leads (Enterprise Majors Mid-Market Partner) to deliver campaigns that directly support revenue goals while working with Lifecycle Marketing to convert demand into active customers. Managing a team of specialists and agencies youll build a unified AI-powered growth engine that drives both inbound demand and account-based motions.What do I need to bring with meYoull need to be able to demonstrate the core skills this role requires. Heres what the team will be looking for in you:1. Strategy & leadershipDefine and own GWIs global performance marketing strategy grounded in customer insights ensuring alignment with business objectives and revenue goals.Lead the full breadth of performance marketing: Paid Media SEO GEO Mobile Programmatic CRO Influencer and Creator partnerships.Take guidance from Segment Leads and Product Marketing translating their strategic input into channel activation plans that deliver against Enterprise Majors Mid-Market and Partner goals.Lead mentor and scale a high-performing team of channel specialists fostering a culture of accountability collaboration and commercial impact.Build AI-first creative systems in partnership with designrapidly prototyping and testing high-performing assets at scale.2. Campaign planning & executionManage end-to-end campaign planning: from segmentation and creative development to delivery and optimization.Translate product and brand narratives into performance campaigns that drive customer quality acquisition and conversion.Develop and manage full-funnel campaign plans forecasts and innovate with test-and-learn frameworks to drive scalable results and decrease CPA over time.Partner with Product Marketing Lifecycle and Demand Gen teams to test analyze and improve conversion journeys for inbound ABM and PLG motions.Collaborate with product teams to optimize in-product conversion and onboarding flows.Build AI-native workflows to personalize user journeys and integrate out-of-product experiences with in-product entry points.Lead global SEO & GEO strategy to maximize organic visibility discoverability and rankings ensuring strong contribution to pipeline growth.3. Impact measurement & optimizationOwn media budget allocation investment and optimization across all channels to deliver both performance and brand outcomes.Ensure spend is optimized to deliver pipeline and revenue impact by segment balancing inbound demand capture with account-based amplification.Manage full-funnel performance metrics reporting on CPL MQL SQL pipeline contribution ROI LTV/CAC and revenue impact ensuring continuous efficiency gains.Partner with analytics and operations teams to refine tracking attribution models and automation processes.Why Join UsLead a critical growth engine in a scale-up redefining AI-powered consumer insights.Opportunity to shape and scale innovative AI-native performance marketing practices.Collaborate with a world-class marketing product and analytics team.What We OfferAt GWI youll find meaningful work visible impact and a culture that empowers you to do your best. Our package includes:Time to recharge 25 days annual leave plus office closures over the holidaysHealth & wellbeing Health cash plan enhanced family benefits carer days mental health supportFinancial benefits Competitive salary 4% pension matching recognition and reward programsFlexibility & balance Flexitime early Friday finishes hybrid/remote options work from home budgetCareer growth Accredited learning programs leadership development global career mobilityCommunity & impact DE&I committee volunteering opportunities donation matching payroll givingDiversity Equity & InclusionDiversity is fundamental to who we areboth as a data company and as a workplace. Our data reflects global realities and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.As a Disability Confident employer we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.At GWI you will find a place where you can contribute meaningfully grow professionally and belong fully.#li-hybridRequired Experience:Director Key Skills Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation Employment Type : Full Time Experience: years Vacancy: 1