Head of Emea Marketing

Series D start up - $144 million secured in 2021
- Reporting directly to the VP of Marketing
- Managing three reports and an opportunity to expand the team further
- Communications platform designed to support business with non-desk workers
- £50k+ average deal size
- Responsibility for building and owning the commercial marketing strategy in line with revenue and profitability goals

**The role of Head of EMEA Marketing**:
This is a new position within the organisation, designed to bring together the sales and marketing functions, create a best-in-class B2B commercial lead generation marketing strategy, and drive business growth (both overall revenue and profitability) inthe UK, Benelux & Nordic regions. The Head of Marketing will report to the VP and work closely with the wider leadership team - Head of Sales, & Head of Performance

The Head of EMEA Marketing will be responsible for leading a team of direct reports who will help to execute the marketing plan. The first 3 months will include meeting with senior stakeholders to establish key goals, and coming up with an appropriate regionalstrategy to meet those goals. The business has a great marketing tech stack and have a fantastic central team who will act as a great support network.

**Day to day responsibilities of the Head of Marketing EMEA include**:

- Build out our client's regional marketing team in the UK & Benelux. Develop and motivate existing and new team members and support them in their career progression. Set quarterly team goals and evaluate performance and areas for optimization
- Strategically plan, execute, and measure integrated inbound campaigns in accordance with our global marketing initiatives and regional needs to attract new prospects
- Support regional ABM efforts by creating regular campaigns that educate and engage enterprise prospects in collaboration with the SDR team
- Set up a complete events strategy ranging from owned events, webinars or third-party events.
- Ensure customers are represented at the most important industry awards
- Produce regional content such as testimonials or customer case studies and distribute these via owned channels
- Work closely with the global content and demand gen teams in defining content & performance needs for the specific regions
- Monitor, analyse and report key campaign metrics to the VP Marketing and share learnings and best practices in order to improve campaign performance

**To be considered for this role you must have**:

- Successfully created and delivered a commercial B2B lead generation strategy
- Worked closely with sales functions and understand how to work best with them
- Managed a marketing team (internal direct reports, international reports, and agency support)
- Experience of implementing broad, B2B, marketing campaigns from start to finish
- Excellent written and verbal English skills (additional languages a benefit)
- Been the lead marketer in a regional or global marketing role

**The company**:
Our client are a Series D SaaS platform that solve internal communication issues for companies across the globe. The have a strong marketing foundation and are looking to strengthen their ABM and field marketing efforts. This Head of EMEA marketing is akey hire. If you're looking for a fast growing business and an opportunity take ownership of a team, then this could be a great role for you

**The package for the Head of Marketing EMEA role**:

- £80,000-100,000 (plus shares)
- Remote role - Brand new London office available

**Location**: The position of Head of Marketing EMEA can be based remotely or in our clients London HQ.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, please contact them directly to discuss this opportunity.