Head of Marketing, EMEA

24 hours ago

London, United Kingdom Airwallex Full time
About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

We’re looking for a Head of Regional Marketing (B2B) to develop a winning strategy that brings Airwallex’s brand to life, communicates our differentiated position, and engages our users across Continental Europe and the Middle East. You’ll be part of the EMEA leadership team and will act as the owner of demand generation across multiple channels including digital, offline, events, and content. You’ll act as a B2B Marketing all-rounder, capable of end-to-end strategic thinking and execution–from building our brand for the long-term, to driving ongoing customer growth and retention. This will be a senior hire on the EMEA team and we’re looking for a resourceful, creative go-getter who is eager to help shape the next phase of Airwallex’s growth.

Responsibilities:

  • Work cross functionally to further build a trusted and forward-thinking brand across the EMEA region.

  • Empower and mentor an ambitious team of Marketers by championing continuous improvement and operational excellence.

  • Own Marketing strategy and planning, including the development of a comprehensive B2B Marketing approach across multiple channels to acquire and retain customers.

  • Drive scalable demand generation campaigns to deliver user growth via performance marketing, SEO, influencers, and more.

  • Manage integrated marketing campaigns, including first-and third-party events, OOH advertising, and co-marketing with strategic partners.

  • Oversee marquee local product launches in collaboration with Product Marketing, Corporate Affairs, and Regional Strategy teams.

  • Surface and champion customer insights that enrich our understanding of our target audience, and craft a value proposition that resonates with key segments.

What you bring:

  • At least 15 years of Marketing experience, ideally with a focus on scaled B2B growth.

  • A track record of integrated campaigns that drive both brand and business metrics.

  • Experience leading a high performing regional marketing function, focused on outcomes.

  • Strong analytical skills, a data driven orientation, and uncompromising attention to detail.

  • Exceptional communication and collaboration skills, both internally and externally.

  • An ability to thrive under pressure, navigate ambiguity, and remain adaptable.

  • An entrepreneurial mindset and a willingness to get your hands dirty.

  • Past experience at an EMEA-based fintech or startup is a major plus.

What you get:

  • Ability to make an impact in a rapidly growing, global fintech

  • Competitive salary

  • Stock options within Airwallex

  • Ongoing learning and development opportunities

  • Collaborative, fast paced environment where you will make a genuine impact

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

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