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Senior Brand Marketing Lead

1 month ago

London, Greater London, United Kingdom Marshall Amplification Plc Full time

Marshall Amplification Plc is a renowned audio, tech and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock 'n' roll attitude on stage, at home and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide.

This role will play a critical part in developing our EMEA Regional Marketing team with a Marketing Manager, EMEA who will be responsible for regional campaign planning and oversee execution of omni-channel campaigns, regional initiatives, product launches according to regional roadmaps. The role will require deep cooperation with global stakeholders and local market stakeholders across Marketing, Sales, Operations and Ecom. This position is based in London and will report to the Head of Marketing EMEA, based in London.

We are seeking an experienced Senior Brand Marketing Lead to drive the full end to end process of regional campaign planning– proactively planning kick off meetings, weekly alignment and sync meetings, ensuring stakeholders are continuously updated on project changes. Ensure cross functional teams and stakeholders are aware of dependencies, deliverables, sign offs and deadlines.

Key Responsibilities:
  • Drive the full end to end process of regional campaign planning– proactively planning kick off meetings, weekly alignment and sync meetings, ensuring stakeholders are continuously updated on project changes. Ensure cross functional teams and stakeholders are aware of dependencies, deliverables, sign offs and deadlines.
  • Liaise with our global Creative team to ensure that all assets and content produced is optimised for the relevant channels and delivers on our marketing priorities in the EMEA markets, and delivered to channel owners.
  • Represent EMEA in paths for global campaigns implementation, regional initiatives and regional partnership activities, ensuring alignment and visibility with business wide stakeholders.
  • Manage seeding samples and coordination for all marketing samples in EMEA in focus and non-focus markets, working closely with Local Marketing Managers.
  • Support Head of Marketing, EMEA to drive EMEA Campaign and Project development: activation concepts, regional partnerships, regional projects.
  • Report on the performance of EMEA regional initiatives and regional partnership activities.
  • Support the Head of Marketing, EMEA to drive the development of marketing processes for new territories from strategy to toolkit delivery.
  • Deliver monthly insight reports on regional trends, market trends and competitor activity.
About You:

We are looking for a seasoned marketing professional with strong project management and organizational skills to assess regional adaptations, establishing priorities, and stakeholder management. Ability to adapt Marketing Campaigns into regional adaptation and local execution is essential. Acute understanding of measuring and analysing regional KPIs, including information gathering and reporting from local markets is also required.

  • Minimum 5 years marketing experience in global lifestyle, CE, luxury brands in EMEA.
  • Proven experience of planning and implementing holistic integrated brand marketing campaigns in EMEA from digital campaigns to IRL activations.
  • Established network in EMEA in the fields of lifestyle, music, culture and media.
  • Experience working with marketing tools and software including but not limited to Monday.com, Miro, MS Office and teams functions.
What We Offer:

We offer a competitive salary of £60000 - £80000 per annum, depending on experience, as well as a range of benefits including annual leave, pension scheme, and training opportunities.