Conference Marketing Executive

4 weeks ago

London, United Kingdom Lightning Sharks Full time

WHO WE ARE

Working with clients in fintech, blockchain and hospitality, Lightning Sharks offer our clients a full range of media services including content creation, SEO, social media management, PR, lifecycle and marketing automation, web/mobile development, video production, creative design and business strategy.

London Blockchain Conference is our flagship utility scale blockchain conference with a mission to move the needle forwards on enterprise and government blockchain technology adoption. We are looking for self-starters and forward thinkers who are ready to help grow our conference and ensure it is a success.

WHAT MAKES YOU STAND OUT

You will be a highly driven and passionate Marketing Executive from the B2B conference marketing world, ideally with an interest in tech and definitely with a willingness to learn and be part of building something truly unique and exciting

Naturally hands on and agile, you will thrive in a fast paced, dynamic, varied and ever-evolving landscape where you are at the heart of creating and growing our event portfolio and brand. A proven and knowledgeable marketer, you will have full marketing mix experience and understand of relevant market trends to help support key stakeholders across the agency.

WE WILL COUNT ON YOU TO

As our Marketing Executive, you will drive marketing activity in alignment with the overall conference strategy in order to achieve event attendee targets (both virtual and in-person). Working closely with the Head of Conference Marketing, the Marketing Executive will support the delivery of multiple small and large events, culminating in our flagship event, London Blockchain Conference.

  • Work on multi-channel marketing campaigns to generate new data leads, engage with the contact database and boost brand and awareness
  • Contribute to all marketing activities detailed within the marketing plan to help achieve targets
  • Monitor and report on marketing performance across digital channels
  • Help drive social media channel engagement
  • Conduct market research
  • Research potential partnership opportunities and liaise on contra deals – ensure all campaign deliverables have been actioned
  • Work effectively with agency stakeholders and third-party suppliers
  • Work closely with the Sales team, supporting sales initiatives that help market the conference and drive sponsorship opportunities
  • Manage shared inbox and reply to enquiries in a timely manner

WHO WE THINK WOULD BE A GOOD FIT

Your passion, innovation, integrity, curiosity and professionalism will set you apart and you will value accountability, respect, teamwork and excellence to ensure London Blockchain Conference and all associated events are a success.

  • Proven experience and demonstrable success in a B2B conference marketing role, ideally within the agency space
  • Experience or interest in technology or fintech – eager to learn about our business, space and clients
  • Full understanding of the marketing mix and knowledge of how to create strategies to target new audiences and grow conference attendees
  • Experience of running successful multi-channel marketing campaigns
  • Good understanding of digital marketing concepts and best practice
  • Proven stakeholder management and interpersonal skills with the ability to build positive relationships and a strong network
  • Highly collaborative and a strong team player – loves working with others to build a better business
  • Proactive, uses initiative, is solution oriented – can work independently and autonomously
  • Excellent written and verbal communication skills – able to listen and understand others well
  • Confident to express and share creative ideas and solutions
  • Professional, trustworthy and conscientious
  • Strong planning and organisational skills
  • Solid attention to detail
  • Agile, adaptable and flexible – able to thrive in a high growth, fluid environment
  • Emotionally intelligent, resilient and able to cope in demanding situations
  • Experience using digital platforms such as WordPress and Google Analytics
  • Proficient with Office 365, including Word and PowerPoint

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