Event Marketing Manager

4 weeks ago

Dorking, United Kingdom FESPA Full time

Company description: 

Are you a passionate and results-driven marketer with experience in delivering event campaigns? Then we’d love to hear from you.  


We are a dynamic and vibrant company seeking a marketer who can lead the marketing campaign of our flagship European exhibitions. As a small not-for-profit organisation, we value individuals who enthusiastically own their projects and bring their unique abilities and experiences to the role and the company.  


While we may be small, we deliver big events for our market on a global scale with shows in a range of locations including UK, Turkey, Brazil, South Africa, Mexico and the Middle East, and are currently recruiting for an experienced event campaign Marketing Manager for a full-time permanent contract to cover maternity leave. 


Job description - what we are looking for

As a leader in our sector, we constantly strive to keep improving our events and delivering a valuable experience for our stakeholders. Therefore, we are looking for a motivated candidate who can develop and implement strategic campaign plans across multiple concurrent B2B events. 


Reporting to the Group Marketing Manager, the Marketing Manager will be responsible for all the day-to-day marketing activities relating to their products (FESPA Global Print Expo, and European Sign Expo) ensuring that key objectives and targets are met.  


Core responsibilities: 

  • Develop, manage and execute detailed multi-channel marketing campaigns for responsible products in line with business objectives and required timelines  
  • Construct and manage product marketing budgets  
  • To be the lead marketer across multiple events, managing end-to-end campaign execution, including planning, copy and creative production, implementation and performance tracking 
  • Understand our industry and create compelling marketing messages and value propositions for each target audience to effectively drive registrations and attendance  
  • Copy-writing of materials, approval and proof-reading of outward communications ensuring key messages are targeted and consistent, and sit within brand guidelines   
  • Produce and report on analytical insights and attribution for on and offline marketing. Monitoring and optimising campaign performance of all marketing channels, inclusive of ROI, in real-time and post event. 


Skills requirements: 

  • Minimum of 3 years experience in delivering large scale B2B exhibition marketing campaigns, with degree or equivalent in marketing desirable, but not essential.  
  • Proven track record and rounded knowledge of marketing channels, inclusive of digital marketing, to achieve desired results 
  • Ability to produce creative copy demonstrating clear understanding of audiences, and cultural adaptations to marketing activities 
  • Comprehensive project management skills evidenced by running more than one campaign concurrently and using project management tools and techniques to track progress  
  • Demonstrable ability to understand and interpret data, delivering strategic insights and utilising the information to adapt campaigns 
  • Proficiency in using marketing tools, CRM systems and analytics platforms to manage campaigns and track performance 
  • Strong communication and collaboration skills, with the ability to build relationships with internal and external stakeholders 
  • Organised worker who is able to effectively prioritise their workload and meet tight deadlines, whilst also being flexible to adapt to changing work environment 
  • Creative thinking and problem-solving abilities to develop innovative marketing strategies  
  • Results-oriented mindset with a focus on achieving measurable goals and metrics 

 

As part of this full-time permanent contract (covering maternity leave), we offer a competitive salary plus benefits including discretionary bonus opportunities linked to achievement of objectives and targets. There is onsite parking and the role holder will play an active role in the marketing team. The organisation operates a dynamic working policy (non-contractual) which currently allows for two days per week to be worked from home. Wednesday is our “pillar day” when all employees are required to be in the office. 


To submit your application, please send a covering letter stating why you would like this role and what you believe you could bring to it, together with a full copy of your CV.  


Closing date for applications is 7 June.

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