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Group Marketing Manager
3 months ago
We are seeking a dynamic and innovative Group Marketing Manager to lead our growing team and oversee a portfolio of leading trade exhibitions and publications. In this role, you will inspire and mentor the team to deliver outstanding results, developing strong relationships with both internal and external stakeholders. You will be responsible for developing and implementing comprehensive marketing strategies aimed at maximising attendance, engagement, and the overall success of our events, as well as driving the growth of our publications.
THE ROLE
- To develop and implement marketing strategy, positioning and key messages for a portfolio of events and publications, working collaboratively with commercial and conference teams.
- Blend hands-on execution seamlessly with team management, optimising group performance.
- Lead and develop a high-performing team, setting objectives, managing performance and providing support and guidance.
- Develop strategic audience development plans to work with the data team, aligned to the shows' growth plans.
- Develop and manage portfolio budgets and provide regular reports.
- Develop, negotiate and manage key relationships and partnerships with industry and sector media – bringing gravitas and developing brand awareness across key sectors.
- Oversee the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results.
- Management of the creative/design process for marketing material.
- Regularly review marketing plans, analysing response rates/KPI's optimising as appropriate to maximise success.
COMPETENCIES REQUIRED
- Exceptional leadership: leading by example, setting and reviewing objectives, taking a coaching mindset, guiding and developing a high-performing team
- Results focus: consistently optimise campaigns – spot opportunities and work collaboratively towards group objectives.
- Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns.
- Campaign management: Lead in the execution and tracking of marketing initiatives across multiple platforms.
- Research and analysis: Conducting market research, analysing data, and preparing reports to inform decision-making and strategy development.
- Collaboration: Working closely with cross-functional teams, including sales, operations, and design, to ensure alignment and synergy in marketing efforts. Develop powerful relationships across the business, Group and the wider industry.
- Event support: Champion on-site marketing activities during exhibitions and conferences, leading the on-site marketing effort.
- Extensive budget management:
- Strong IT skills, including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs.
PERSONAL ATTRIBUTES
- A proven track record with 10+ years of experience in marketing.
- Strong leadership skills and team management to inspire and motivate team members
- Willingness to share best practices and contribute to the team's overall success.
- Strategic thinker to analyse market trends and identify new marketing opportunities.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Strong organisational and time management abilities, with great attention to detail.
- Customer-focused on the needs and preferences of customers to help build long-term relationships.
- Maintain a positive attitude and perseverance in the face of setbacks and pressure.
WHAT YOU NEED TO KNOW
- 25 days holiday plus bank holidays
- Hybrid working – Three days in the office in Dorking
- Private pension scheme
- Life insurance (4x salary)
- Eye care vouchers
- Cycle to work scheme.
- Enhanced family leave.
- Dog-friendly office.
- EAP (employee assistance program)
HOW TO APPLY
To apply, please send us your CV & cover letter saying hi and telling us why you are interested in this role and why your experience is a perfect fit.
Send applications to – Please add Group Marketing Manager to the subject.
UKi embraces diversity in all its forms and is committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
IMPORTANT INFORMATION
By applying for this role, you understand that the management team may process your information to review your job application. By submitting your application, you consent to us storing your data for up to three months, possibly for consideration in other roles. Your details may be shared with internal departments to support future applications.
You can withdraw your application anytime, and your details will be deleted upon direct contact with us.
All selected candidates must pass reference checks before employment and be authorised to work in the UK.
