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Marketing and Communications Specialist
2 months ago
GENCFO Community is a dynamic organization that creates live and virtual experiences, networking opportunities, online content, and valuable insights for accounting and finance professionals.
Job SummaryWe are seeking a highly skilled Brand and Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives business growth and brand awareness.
Key Responsibilities- Develop a rich mix of corporate and product content aligned to our unique brand
- Develop and refine brand and product messaging to drive interest and engagement
- Create a range of social and video content to form marketing campaigns
- Create engaging, interactive content specific to each channel
- Manage and deliver social media content and track/manage performance
- Create and deliver digital assets for websites and email for digital team to deliver
- Support web publishing process and PR requirements
- Manage multiple content projects/campaigns
- Produce regular campaign reports on performance and results
- Provide guidance, knowledge, and insights on social and video best practices
- Collaborate on innovative digital marketing campaigns to drive a consistent flow of high-quality leads with a strong commercial outcome
- 5+ years brand and content marketing experience
- Creative, proactive self-starter who can walk the talk and deliver solid marketing and communications activity that in turn helps deliver business growth
- Excellent confident, communicator who can share and articulate ideas, and work as part of a team
- Strong attention to detail with outstanding problem-solving skills
- A passion for storytelling and product messaging to communicate information about the brand and encourage social sharing to maximize brand awareness
- Excellent copywriting skills for all forms
- Excellent graphic design skills in producing content and editing across a variety of marketing and communications channels
- Experience working with video editing (specifically Canva, Camtasia, Descript)
- Experience in digital marketing, social media marketing, and email marketing
- Experience using a Content Management System
- Experience working with the Adobe Suite (specifically Photoshop and InDesign)
- Experience with SEO (Search Engine Optimization)
- An organized individual, with meticulous attention to detail who can sort and prioritize multiple work streams
- Excellent organizational and project management skills
- Tactical dexterity/flexibility
- Working with others/collaborating for success
- Drive for results
- Understanding of marketing effectiveness
- Creativity
