Senior Marketing Manager

2 months ago

London, Greater London, United Kingdom Royal British Legion Full time
Are you looking for a senior marketing role, where you can help implement an exciting new fundraising strategy?


At RBL we're looking for an experienced marketing manager to join our Fundraising directorate and lead a brilliant team to develop and implement a range of supporter acquisition marketing programmes to achieve the growth ambitions of our Fundraising strategy.


The Supporter Acquisition team is responsible for all marketing to attract new supporters across a large portfolio of appeals/products and media.

We are looking for someone to join us who has significant expertise with a wide range of marketing channels and can really add value to large well-established programmes with their experience, knowledge and drive to continually improve, identify appropriate new opportunities and shape supporter acquisition programmes.

The role involves leading an experienced team of two managers and two co-ordinators, and leading relationships with key suppliers.

The marketing programmes include most significantly face-to-face fundraising (from stands in retail space or expos/outdoor events and door-to-door) and DRTV advertising, plus some print campaigns, payroll giving and 3rd party marketing.

The role will also manage development projects that could include aspects of digital fundraising.

An important part of the role is developing advertising for the nation's largest charity appeal, the Poppy Appeal each November.

The Royal British Legion holds a special place in the hearts and minds of generations of people in society.

As the largest military charity in the UK and home of the extraordinary Poppy Appeal it has provided support to members of the Armed Forces community for over 100 years.

Today is no different. The needs of veterans, young and old, serving personal and their families are growing and complex. To support them we must raise awareness and donations, and that is where you could come in.


We introduced a new fundraising strategy last year called 'Three Giants' to focus on protecting and strengthening three vital areas of income generation, the Poppy Appeal, individual giving and gifts in wills.

Now is an exciting time to join the charity and help to implement the strategic change and be a key stakeholder or lead in a variety of cross-team workstreams.


As an experienced senior marketing manager, you would hit the ground running to optimally deliver plans with your team and whilst helping to shape programme strategies and review supply requirements.

You will need experience of managing and coaching teams and working in a truly collaborative way with colleagues, teams and suppliers, leading by example in accordance with RBL's values.


You won't shy away from complexity and getting to grips with the details of the broad array of appeals/products your team will be marketing and associated systems, budgeting, reporting and KPI measurements for each of them.

You'll strive for excellence, ensuring campaigns are compelling and effective and will be able to capably resolve issues at a senior level and take on new challenges.


This is an extraordinary opportunity to join the leading Armed Forces charity and help to deliver evolving fundraising programmes that will raise donations today and also provide longer-term opportunities to help fund our much-needed welfare services in the years ahead.

You would be joining a welcoming and capable team here at RBL, focused on serving the thousands of beneficiaries who need our help every day.


If this opportunity sounds right for you and you have the experience and skills to help us achieve fundraising growth and development, then we'd love to hear from you today.

If you want to learn more about the role, we'll be delighted to tell you more.

We reserve the right to close this vacancy when we are in receipt of sufficient applications.

Should you wish to apply for this post you are advised to complete and submit your application form as soon as possible.

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