Digital Implementation Specialist

1 month ago

London, Greater London, United Kingdom DR. MARTENS Full time
Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage.

As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career.


We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care.

They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right.


The Global Data & Analytics (D&A) team has set the vision "To make every DM decision better with data" and is embarking on a transformational journey to "Execute faster in creating trust, access and value globally from all our data to empower our colleagues to stride forwards".

It is an exciting time to join the D&A team, with the opportunity to both set and guide the team and DM's strategic direction.


THE GIG


We are looking for an experienced Digital Implementation Specialist, who is passionate about digital tracking capabilities that empowers insight generation, which in turn enables the business to make data-based decisions.

You will collaborate with web product teams and regional digital teams, and own the implementation, release testing and release process.

You will be implementing and maintaining tags in Google Tag Manager to ensure our internal web analytics system and external partners are able to retrieve data insights from the tags.


As our Digital Implementation Specialist, you will:

  • Implement, enhance, and maintain web analytics tool (Google Analytics 4).
  • Manage digital implementations within Google Tag Manager (GTM) and be the GTM champion within the product teams
  • Understand and translate product owners' and business requirements into technical requirements and ensure that priorities are met
  • Create and maintain documentation for tagging to aid testing and future developments.
  • Test any enhancements and implementation changes before releases are deployed to production.
  • Ensure data quality is to a high standard with correct definition, working closely with web product teams to enhance the data layer.
  • Ensure governance of tag manager and tags, not limited to permissions, access, data collection and data flows.
  • Ensure all containers, tags, variables, triggers and configurations in GTM are reviewed, audited, maintained and optimised on a regular basis, to guarantee global consistency and optimum performance
  • Ensure all stakeholders are regularly updated with progress, changes, delays with robust communication.

THE STUFF THAT SETS YOU APART
Put simply, for this role the key things we're looking for are:

  • Experience in analytics implementation preferably in a retail / e-commerce business.
  • Implementation experience with Google Analytics 4
  • Implementation experience with Google Tag Manager
  • Experience working with a robust QA & testing process
  • Strong understanding of data layer
  • Experience with Javascript
  • Excellent communication and interpersonal skills, and the ability to interact with all levels of end users and technical resources.
Are you ready to fill your boots? Apply now.

At Dr.

Martens, we are committed to creating an environment in which we can all be our best and bring our authentic selves to work.

We encourage applications, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, or disability.

Diverse and inclusive teams have a positive impact on our brand; helping us to speak authentically to our consumers.

We strive to develop a business where our people can thrive and feel empowered to express themselves. Because we believe everyone should feel supported and included whatever their role in the Dr. Martens community.

#RC1
YOUR FUNDAMENTAL QUALITIES

It's never just a job at Dr. Martens. It's a way of life. We live and breathe our
Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.

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