Digital Analytics Implementation Specialist

1 week ago

London, Greater London, United Kingdom Betway Group Full time
About the Role

We are seeking a highly skilled Digital Analytics Implementation Specialist to join our team at Betway Group. As a key member of our digital marketing team, you will be responsible for implementing and documenting data layers and supporting data collection integrations.

Key Responsibilities
  • Manage the setup and maintenance of tracking and marketing tagging systems to ensure accurate data collection and reporting.
  • Implement and document data layers to support comprehensive tracking and analytics requirements.
  • Support the setup of Facebook Conversions API (CAPI), Google Enhanced Conversions, and other data collection integrations.
  • Design and implement data collection plans, including tag management and event tracking.
  • Work closely with clients, developers, and internal teams to understand requirements, provide technical guidance, and ensure successful implementation.
  • Develop and maintain detailed documentation for tracking setups, data layers, and integration processes.
  • Conduct audits and quality assessments of tracking setups to ensure data accuracy and integrity.
  • Stay updated on industry trends, emerging technologies, and best practices in digital marketing implementation.
  • Suggest enhancements to improve tracking accuracy and efficiency.
Requirements
  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively.
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals.
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
  • Exceptional attention to detail, ensuring high standards of quality in all outputs.
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations.
  • Minimum 3 years' experience in digital marketing implementation, web analytics, or a similar role.
  • Proven experience with tag management systems and data layer implementations.
  • Proficiency in Tag Management Systems (Google Tag Manager), web analytics (Google Analytics), and data layer concepts.
  • Experience with Facebook CAPI and Google Enhanced Conversions.
  • Solid project management skills with the ability to manage multiple projects and deadlines simultaneously.
  • Strong problem-solving abilities and attention to detail. Ability to troubleshoot and resolve technical issues effectively.
Desirable Skills
  • In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends.
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behavior and industry regulations.
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
  • Experience in developing and executing customer retention strategies.
  • Enhanced Conversions is highly desirable.
Our Culture

We are a dynamic and innovative company that values diversity, inclusivity, and teamwork. Our culture is built on core values that include adaptability, ownership and accountability, initiating action, resilience, team orientation, integrity, and innovation.

What We Offer
  • We are committed to your growth and development, offering comprehensive learning and development programs to help you expand your skills and advance your career.
  • Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
  • We offer a range of benefits, including Vitality Health Care, Unum Dental, Life Assurance & Income Protection, Tusker car scheme, Cycle to Work, and Retail discounts.

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