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Digital Marketing Specialist

2 months ago

London, Greater London, United Kingdom Digital Waffle Full time

About Digital Waffle

Digital Waffle is a forward-thinking creative agency that prides itself on fostering a collaborative and supportive work environment. We're committed to creating a workplace where individuals can thrive and be their authentic selves.

Job Summary

We're seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our digital marketing department, you will be responsible for managing and executing marketing campaigns across various digital platforms.

Key Responsibilities

  • Work closely with clients to develop and implement digital marketing strategies that align with their business goals.
  • Design and optimize ad campaigns on platforms like Google Ads and Meta Ads to drive traffic and conversions.
  • Analyze campaign data to identify areas for improvement and optimize performance.
  • Collaborate with our creative team to develop engaging ad content that resonates with our target audience.
  • Conduct A/B testing and implement data-driven decisions to enhance website conversion rates.
  • Develop and execute social media advertising campaigns to drive traffic and leads.
  • Manage and optimize PPC campaigns to ensure maximum ROI.

Requirements

  • 3+ years of experience in digital marketing, with a focus on paid advertising.
  • Strong analytical skills and experience with tools like Google Analytics and PPC platforms.
  • Proven track record of managing and executing successful marketing campaigns.
  • Excellent communication and team collaboration skills.

What We Offer

At Digital Waffle, we offer a competitive salary and a comprehensive benefits package. We're committed to providing our employees with opportunities for growth and development, and we're always looking for ways to improve our work environment.