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Brand Communications Manager, Ftc 1 Year
2 months ago
The role:
The primary focus of this role is supporting the Senior Brand Communications Manager in managing all John Frieda direct-to-consumer communications, outside of the retailer environment. Reporting into the Senior Brand Communications Manager, this role will collaborate across functions to ensure all content has the optimal product and consumer insight at the heart to deliver on objectives.
What you will do:
Leverage strong understanding of consumer needs and behaviour, as well as wider market trends to develop relevant content across platforms and inform an innovative communications plan. Ownership of the social content strategy that goes direct from brand-to-consumer, overseeing the planning and execution delivered by the Assistant Brand Communications Manager. Accountable for always-on organic content and paid campaigns; briefing and providing feedback to Assistant Brand Communications Manager and Graphic Designer. Ensures there is strong collaboration with the brand team and shopper team. Sets and strives to deliver against KPIs. Measures success and integrates learnings ensuring we deliver on our objectives. Manage the search strategy, including paid and SEO activities. Manage the website content strategy and liaises closely with the global website team in order to deliver on owned website KPIs, including review generation. Oversees influencer strategy, including influencer recruitment and execution to closely align with brand personality. Responsible for agency management, overseeing recruitment, briefing and providing feedback on content, monitoring performance. Leads content generation for retailer differentiation plans. Attends meetings to optimise plans and build relationships e.g. GTMs, retailer social team meetings. Liaises with Sales Team to strengthen their plans through content opportunities. Leads the coordination of feedback for instore POS, liaising with Brand Managers and the Shopper Team to ensure instore communications are consistent with all other brand touchpoints. Accountable for ensuring efficient marketing spend on various activities. Keeps an accurate record in the marketing tracker of investment to date, and planned spend YTG. Manages Purchase Orders and Invoice Queries for activities. Challenges current ways of working, and explores potential new ways of working to optimise spend. What you will need:
Bachelor's Degree required or equivalent Experience in digital marketing- including search, website management, social media, influencer marketing. Strong experience working with agencies, planning and executing media campaigns is required. An appreciation of the retail environment, impact of a brand's relationship with retailers and role of bespoke content. Experience effectively managing budgets. Commercial FMCG business (Marketing/Sales): 3+ years experience. How we work: Having been selected among the World ́s Most Ethical Companies for 16 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website ) or EMEA website )
