Customer Marketing Executive

1 month ago

London, Greater London, United Kingdom Diageo Full time

Job Description :

About Us

Do you have an ambitious mind-set and are you interested in building a new to market brand? Can you think in a creative way to best launch an early-stage brand to accelerate customer and consumer reach and deliver strong business growth? Enjoy working across multiple markets and cross functionally?

Ron Santiago de Cuba is a premium Cuban rum with decades of rum making heritage, produced by Corporación Cuba Ron and distributed by the joint venture created in 2019 between a European subsidiary of Diageo and Corporación Cuba Ron. The Justerini's & Brooks Rum team are accountable for the acceleration of this exciting brand in the UK and with distributor partners globally, which will strengthen Diageo's overall category presence in rum and create category growth opportunities with our customers.

Justerini & Brooks is a subsidiary business of Diageo GB. It was founded in 1749 and is the oldest continuously operating Wines & Spirits merchant in the UK. The Justerini & Brooks business comprises of a wine buying and brokering business, a trade team who sell wine & luxury spirits, private client sales, marketing and DComm teams... and now the Ron Santiago De Cuba joint venture.

Given that US sanctions regulations apply to Cuba and the need to ensure absolute compliance to these regulations, this creates a degree of complexity and special management of the brand within the Justerini & Brooks organisation. It is important to note that no "US person" will be considered for this role. "US person" is defined in the US sanctions regulations to include individuals who are citizens or residents of the United States, including any current "green card" holders.

Why Join us:

At Justerini & Brooks, you'll be part of a storied company with a modern mission. You'll have the opportunity to innovate, grow, and make a real impact in a dynamic industry. If you're ready to take on the challenge of launching a new brand and driving its success, we'd love to hear from you.

Apply now and be part of our exciting journey with Ron Santiago de Cuba

About the role

This position will be reporting into the Global Senior Customer Marketing Manager with responsibility for new and developing markets ('tier 2') as well as responsibilities within the GB market.

There is the opportunity to craft the role and adapt responsibilities based on the candidates strengths, interests and development goals.

This role does work within the business rhythm, and process but also has freedom to define new ways of implementing and to work on creating promotional strategies, recognising that this is a new brand and therefore there are no right answers; finding ways to deliver performance through efficient execution is the aim.

Top accountabilities

  • Be the face of our brand to customers and distributors (as needed), selling a plan that is rooted in brilliant execution
  • This role will need to interact with most other functions within the business (sales, marketing, supply & finance) but also external stakeholders such as distributors, key customers and agencies
  • Support the Global Senior Customer Marketing Manager on priority markets (GB, Spain, Italy & Germany) and lead the management of Selected 'Tier 2' markets, working with distributors on their activation and brand building plans, marketing budget and quarterly business reviews
  • Support on GB market including the management of trade and consumer events
  • Build compelling customer propositions to take initiatives to customers / distributors across channels and markets
  • Lead the Point-of-Sale catalogue and ordering process globally
  • Ensure our marketing budget is used efficiently, driving the right Return on Investment, via strong measuring & evaluating of activities
  • Consolidate and share in-country standard process and lessons learned and lead the management of the yearly distributor conference
  • Support in building the relevant P&L and Commercial activity plan for designated areas of business this role looks after, as part of the annual planning process

About you:

  • A self-starter with high levels of resilience, agility & passion
  • Customer marketing or shopper marketing experience ideal
  • Advance presentation skills
  • Analytical ability & commercial skills
  • Strong project management skills and the ability to work across multiple projects at the same time
  • Ability to think creatively, distil key insights & frame a problem and solution in a coherent and comprehensive way and be fast and agile
  • Experience in the alcohol industry preferred but not mandatory

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that help our business to grow, and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ )


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