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Head of Search Engine Optimization

2 months ago

London, Greater London, United Kingdom Getty Images Full time
Head of Search Engine Optimization (SEO)
Duration: Permanent Location: London, UKStart: ASAP Meet the Product teamThe Product team identifies the most meaningful customer problems to solve and opportunities to tackle, and then works collaboratively across business functions to identify, test, and launch the right solutions against those priorities—ultimately making it easier for our customers to find, attain, and use our amazing content.

Who You Are:

  • We are seeking an experienced Head of Search Engine Optimization (Snr. Director/Director of SEO) to lead our SEO strategy and execution of initiatives across multiple brands. The ideal candidate will have extensive experience in developing SEO plans which drive business results for large scale platforms, technical SEO experience is required, forecasting and analytics capabilities are necessary, along with team coaching and management expertise. Given the cross functional growth potential, experience with other digital marketing channels is a plus. This role requires a strategic thinker with a strong ability to drive performance and deliver impactful results.

Your Next Challenge:

  • Addresses existing areas of need, already identified, applying expertise to these areas, modifying as necessary, but addressing on a timeline.
  • Develop a comprehensive, long term SEO strategy which drives business outcomes, across multiple brands.
  • Turn strategy into actionable plans, including resource allocation, impact assessments, and roadmaps, which can be understood and executed by technology teams.
  • Conduct and deliver technical SEO audits to identify opportunities and improvements, with prioritized investment to facilitate future growth
  • Partner with stakeholders effectively across E-commerce (digital, design, operations) and Technology (front-end and back-end developers) to execute plans
  • Improve reporting and timeliness of deliverables, facilitating robust discussions on value versus investment.
  • Implement and optimize SEO strategies for Generative AI in an e-commerce context to enhance coverage and awareness.
  • Revise authority development approaches aligned with business goals for both Getty Images and iStock.
  • Develop and maintain a data-driven scorecard to showcase improvement in delivery aligned to the plan and SEO foundations.
  • Lead and manage the SEO team, ensuring goal setting, performance management, and growth opportunities for key stakeholders.

Key Performance Indicators (KPIs)

SEO Performance:
  • Completion and implementation of technical SEO audits with documented strategy to drive improvements.
  • Achieve incremental revenue goals from SEO initiatives aligned with the strategy developed.
  • Significant improvements in SEO rankings and organic traffic for targeted creative terms, AI Overviews and structured data.
  • Monthly reviews, including data-driven rank tracking and reporting shared with executive stakeholders.

Project Delivery:
  • Completion of SEO strategy and plans by specified deadlines.
  • Timely delivery of roadmaps for iStock and Getty Images.
  • Effective prioritization of resources to drive impact vs. "busy work".

Team Management:
  • Effective goal setting and performance management for the SEO team.
  • Development plans for all team members, with appropriate stretch goals.
  • Documentation and communication of individual and team performance metrics.

Reporting and Analytics:
  • Improved reporting processes, including automation flows to drive efficiency.
  • Comprehensive impact and ROI reporting on SEO initiatives.

Digital Marketing Integration:
  • Partner on integrating SEO strategies with digital marketing initiatives.

What You'll Need:

  • Experience with e-commerce SEO, especially leading a function for large-scale websites – preferably with marketplace dynamics.
  • Proven track record in technical SEO, including audits, on-page optimization, and technical issue resolution.
  • In-depth technical knowledge and expertise related to front end and back-end development
  • Strong leadership and team management skills.
  • Proficient in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms.
  • Familiarity with digital marketing strategies and paid media optimization.
  • Excellent project management skills with the ability to meet tight deadlines.
  • Strong analytical skills and ability to interpret data to drive decision-making.
Benefits for qualifying employees at Getty Images Private Medical Insurance (PMI) Private Medical Insurance through Cigna is designed to give you access to medical care where and when you need it. The scheme covers the costs of private medical treatment for consultations, out-patient, in-patient and day-care treatment in accordance with the benefit limits and rules set out in the policy. All employees are automatically covered from the date they join. Individual cover is 100% Getty Images paid, and there is also the option to add your spouse and dependents to the policy at an additional cost. Time off Work/life balance is important to us In addition to public holidays, Getty Images offers 25 paid holidays per year. Company Paid Holidays Employees enjoy company-paid holidays for each of our global locations. Life Assurance, Critical Illness and Income Protection We automatically enroll all new employees in our risk coverage schemes, with Getty Images paying 100% of the cost. We provide you with Group Life Assurance (x4 salary), Critical Illness Cover (x1 salary) and Income Protection (75% salary). Employee Assistance Programme Our Employee Assistance Programme (EAP) is provided by Health Assured. This is a free, confidential, service available to all employees 24 hours a day, 365 days of the year Group Personal Pension (GPP) Save for retirement with Aviva by making contributions consistently and conveniently through payroll deductions. Getty Images automatically enrolls all employees at 3% of your pay, with Getty Images contributing 5% of your pay. You have the option of increasing how much you contribute and benefit from tax and NI savings by contributing via salary sacrifice. Learning & Growth We value continuous learning and development to help everyone develop their skills. Enjoy mentorship, curated training & more.
__________________________Who We Are:Getty Images is a preeminent global visual content creator and marketplace. Through Getty Images, iStock, and Unsplash, we offer a full range of content solutions to meet the needs of any customer—no matter their size—around the globe.
Getty Images encompasses the largest and best path to market for visual creators through their premier brands including its core, Getty Images; iStock, a value offering of creative stills and videos providing a significant volume of exclusive content to small and medium-sized businesses; and Unsplash, a free offering of creative stills servicing the fast-growing and broad-based creator economy.
Help us move the world with images Bringing award-winning imagery to everyone, Getty Images has customers in almost every country in the world, with websites in 23 languages, bringing the world's best content to media outlets, advertising agencies and corporations, small businesses and increasingly, direct to consumers. Getty Images works with over 516,000 contributors and image partners to provide comprehensive coverage of more than 160,000 news, sport, and entertainment events around the globe. With over 520 million assets, of which over 320 million are digitized, encompassing the latest global news, sports, celebrity, music and fashion coverage; exclusive conceptual creative images; and the world's largest commercial archive. New content is added daily, with 8-10 million new assets added each quarter. Getty Images offers the most exclusive and unique creative and editorial visual content globally. The breadth and quality of our content allow our customers and partners to tell their stories with greater creativity and accuracy, thereby eliciting more emotion and enabling more action. Getty Images moves the world —whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving. Getty Images offers the highest quality and most diverse visual content, based on industry-leading expertise and innovation.
Leadership PrinciplesAs a company, we're committed to living these Principles every day. Here's how we support our mission to be the best place to work globally.
We are trustworthy, transparent, and honestWe love character, authenticity, and integrity.
We always raise the barExcellence is our norm; we get better through endeavor, curiosity, and speed.
We collectively bring solutionsWe love debate but collaborating to solve problems for ourselves and our customers is everyone's responsibility.
We care, are kind, courteous, and respectfulWe will not tolerate rudeness.
We reject biased behavior and discriminationWe seek to understand biases in all forms. We call out biases and discrimination when observed and take action where responsible.
We are inclusive of different voices, perspectives, and experiencesDiversity and inclusion are never done, but we are passionate in their pursuit.
We are one Getty Images with no silosWe share goals and accountability; we and actively seek information and expertise; we make time for our peers.
We deliver on our commitments, and commercial goalsWith one voice and shared accountability.
We put the customer at the heart of everything we doWe listen to, anticipate, and exceed customer needs, adapting as they evolve.

We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Women, gender-nonbinary, people of color, LGBTQIA+ people, and people with disabilities are encouraged to apply.
Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or submitting an online application, please email
Visit Getty Images at to learn more about how the company is advancing the unique ​​role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery. Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire on the basis of merit, competence, performance, and business needs.