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Head of Search Engine Optimization

2 months ago

London, Greater London, United Kingdom MetaWin Full time

Company Overview:

At MetaWin, we are not just an affiliate marketing organization; we are trailblazers in the digital realm, focusing on the vibrant sectors of sports, gaming, and cryptocurrency. With a diverse team operating globally, we combine international insights with local knowledge.

Our workforce is a blend of creativity, passion, and innovation, all driven by a singular mission: to excel in our field. We utilize cutting-edge technology and data-driven strategies to deliver outstanding value to our partners and clients, continuously broadening our reach across numerous countries. From flagship initiatives to a multitude of successful projects, we are at the forefront of redefining affiliate marketing.

Role Overview:

We are looking for a forward-thinking and seasoned SEO Director to develop and spearhead our search engine optimization initiatives across various digital platforms, including traditional websites and emerging technologies. The ideal candidate will possess a deep understanding of SEO methodologies, the shifting digital landscape, and strategies to enhance growth and engagement through organic search.

Key Responsibilities:

  • Keep updated on the latest trends and advancements in SEO and digital marketing, including new technologies, search engine modifications, and algorithm updates.
  • Lead comprehensive keyword research and selection for SEO initiatives based on in-depth data analysis.
  • Oversee the production of high-quality content that is optimized for both search engines and user experience.
  • Conduct extensive SEO audits and track the performance of our digital assets to pinpoint issues, opportunities, and successes.
  • Collaborate with various teams within the organization, including content, product, and engineering, to ensure the integration of SEO best practices across all projects.
  • Regularly report on SEO performance, including tracking against key performance indicators, metrics, and return on investment.
  • Identify and leverage AI tools that can enhance efficiency across all SEO-related tasks.

Qualifications/Skills:

  • A minimum of 5 years of experience in SEO, with a proven history of successful SEO strategy formulation and execution, ideally within the iGaming or financial sectors.
  • Proficient in SEO tools such as SEMRush, Ahrefs, Google Analytics, and Google Search Console.
  • Advanced skills in Microsoft Excel, Google Sheets, or similar tools.
  • Exceptional strategic, analytical, and creative thinking abilities.
  • Outstanding verbal and written communication skills.
  • Ability to thrive in a fast-paced, dynamic environment.

Company Benefits:

  • Highly competitive salary that reflects your expertise and experience.
  • Regular company events and outings.
  • Recognition programs to celebrate your contributions.
  • Facilities for eco-friendly transportation options.
  • Generous annual leave policy, in addition to public holidays.
  • Complimentary on-site refreshments to keep you energized throughout the day.
  • Access to snacks, beverages, and recreational facilities in the office.
  • A modern and inviting office environment.