Digital Marketing Manager
1 month ago
Digital Marketing Manager - Yarnfield Park
This role is targeted on ensuring that our online presence through social media, website, SEO and PPC is always at the forefront of our marketing efforts and lead generation targets.
Yarnfield Park is a Conference and Event venue which is conveniently located and easily accessible from Stone in Staffordshire, just minutes from the M6.Set in the quiet village of Yarnfield, the 336-bedroom Hotel has 53 conference, event, and training rooms with the 2 largest spaces holding 400+ guests. The hotel has a very strong and diverse base of clients and with the launch of 'CONNEX' our new conference and training space we now can have over 2000 guests on site per day.
Great things happen when people get together in our spaces to meet and spaces to sleep at Yarnfield Park. From conferences, meetings, training, and every business event in between our venue provides an informal atmosphere where you and our guests can be themselves.
We combine our spaces with a bigger family. Yarnfield Park is part of The Venues Collection - a division of Levy UK + Ireland.
We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to:Medicash - Healthcare benefits, including dental, optical and therapy treatments (includes up to 4 dependent children)Aviva Digicare - Free annual healthcare checkExclusive Benefits + Wellbeing site (Perks at Work)Entertainment discounts - up to 55% off cinema ticketsHealth + Wellbeing discounts - Discounts for Nuffield Health (20%) and Pure Gym (10%)Travel discounts - Discounts with holiday companies such as TUI and ExpediaMeals on dutyPension scheme and Life Assurance Employee Assistance Programme 23 days annual leave + BH's and additional day off for your birthday 2 days additional leave, following return from Maternity leave during first year backCompetitive and supportive family benefits Day off for baby's first birthday Holiday purchase scheme On-going training, development and career pathways Professional subscriptions paid Financial wellbeing programme and preferred rates on salary finance products
More about the role:Develop and execute digital marketing strategies with content to enhance the online presence and visibility of Yarnfield Park across multiple channels, including website, social media, email, and search engines.Lead the planning and execution of digital advertising campaigns to drive bookings, increase occupancy rates, and maximise revenue for the venue. Manage the creation and optimisation of digital content, including website content, blog posts, social media posts, videos, and email campaigns, to engage target audiences and drive conversion.Create and implement a social media framework and content calendar for the venue that supports engagement and attracts new followers.Utilise data-driven insights and analytics to track and measure the performance of digital marketing campaigns, identify areas for improvement, and optimize marketing spend and ROI.Collaborate with the GM and management team to develop pricing and promotional strategies that align with digital marketing initiatives and drive revenue growth.Oversee the management of Yarnfield Park's website and CRM system, ensuring it is optimized for search engines (SEO) and provides an exceptional user experience across devices.
About UsPart of Levy UK+I, we are a grouping of five easily accessible event spaces with hotel-like residential and leisure facilities, which all sit under the brand name The Venues Collection. Located across the UK, our venues all feature stylish and individual event spaces, including both contemporary and historic meeting areas. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK's biggest businesses. Every day, our teams of passionate hospitality professionals strive for excellence in delivering employee dining and hospitality to some of the UK's leading workplace as well as inspiring exceptional experiences in iconic cultural and heritage destinations.Levy UK+I wants everyone in our business to feel able to be themselves at work and to have an equal opportunity to progress their career. We want to create a culture where we respect and embrace everyone's talents, beliefs, backgrounds, and abilities. Where our colleagues feel valued, can reach their full potential, and thrive - Diversity is Our Strength
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