Consumer Insights Analyst UK Bakery

2 months ago

Uxbridge, United Kingdom Mondelez International, Inc. Full time

Job Description

Are You Ready to Make It Happen at Mondel?z International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

In this role you will partner with the local UK Cadbury biscuit marketing team (in charge of brand equity, base business, innovation & activation) to provide powerful, action-oriented recommendations. As the voice of the consumer, you will be an expert of your business, with a strong knowledge of the market and brands.

You will:

  • Understand the biscuit consumer landscape through analysis of the consumer & shopper dynamics (i.e. purchasing panel analysis, U&A analysis), the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture, people and channel trends.
  • Analyse and synthesise market trends, main brands performance and main competitors performance to find growth opportunities that help reach strategic plan ambitions
  • Partner with the local bakery marketing teams. Communicate clear and compelling recommendations for concrete growth activities by combining shopper, consumer & category knowledge
  • Communicate learning and insight in a compelling way to drive action. Issue timely synthesis report with actionable recommendation for every piece of research.
  • Work closely with the Shopper Insights team to leverage broad shopping knowledge beyond the category (such as missions, retail environment, and customer understanding) and to increase shopping intelligence among the business team.
  • Manage research budget in close collaboration with the NE Biscuits & Baked Snack lead, maximising value and efficiency of research expenditures and ensuring SIA team complies with Mondel?z procurement and accounting policies and procedures.
  • Develop Agency Partner Relationships: Proactively build and maintain effective agency relationships, both research agency and creative agencies. Demonstrate negotiation skills and ensure quality deliverables and high ROI from research partners.
  • Develop solid business partnership relations with stakeholders in the country to positively influence strategies and decisions

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

  • Knowledge of, and knowledge of how to apply different types of strategic research from U&A's to market mapping/structure methods, segmentations, preferred
  • Understanding of how to conduct competitive analysis and identify relative portfolio strengths and gaps
  • Ability to create holistic view of brand performance
  • Ability to synthesize data from different sources into a well-structured story with clear implications
  • Know how to apply different methods understand people such as in-person and/or digital ethnography
  • Familiar with Product Testing, Brand positioning, Communications development and Packaging research
  • Able to conduct analysis of Ad Hoc & Continuous data sources (retail measurement, Brand Health Trackers and consumer & shopper panels; assessment of data quality)
  • Able to partner & collaborate well with marketing, sales and external agencies
  • Strong leadership and influencing profile
  • More about this role

What extra ingredients you will bring:

  • Extensive working experience in insights or Marketing (preferably FMCG)
  • Considerable experience within market research

Benefits:

  • We operate a flexible hybrid model where you can work 2 days from home and 3 days in the office.
  • Free on-site parking and close to Uxbridge tube station
  • Other benefits include 27 days holiday plus bank holidays and option to buy 5 extra days
  • Excellent Pension Scheme
  • Annual bonus scheme
  • Discounts on gyms, restaurant memberships and more

The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondel?z Europe GmbH, Switzerland .

No Relocation support available

Business Unit Summary

At Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels like Cadbury, Milka and Alpen Gold chocolates, Oreo, belVita, LU and Tuc biscuits, and Stimorol and Dirol gums get safely into our customers hands-and mouths. Great people and great brands. That's who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Mondel?z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Temporary (Fixed Term)

Demand Spaces

Insights

  • Consumer Insights Analyst UK Bakery

    2 months ago

    Uxbridge, United Kingdom Mondelez International, Inc. Full time

    Job Description Are You Ready to Make It Happen at Mondel?z International? Join our Mission to Lead the Future of Snacking. Make It With Pride. In this role you will partner with the local UK Cadbury biscuit marketing team (in charge of brand equity, base business, innovation & activation) to provide powerful, action-oriented recommendations. As the voice of...

  • SODIAAL Consumer Insights Professional

    1 week ago

    Uxbridge, United Kingdom SODIAAL Full time

    Job Summary:The Consumer Insight Manager plays a key role in supporting the consumer approach within SODIAAL, collaborating with marketing, R&D, and sales teams to drive innovation and brand growth.Key Responsibilities:Conduct in-depth consumer analysis in the UK through ad hoc studies to inform business decisionsProvide strategic insights to the marketing...

  • Consumer Insight Manager

    1 week ago

    Uxbridge, United Kingdom SODIAAL Full time

    Job Summary:The Consumer Insight Manager plays a pivotal role in driving business growth and innovation at SODIAAL, collaborating with cross-functional teams to inform strategic decision-making.Key Responsibilities:Conduct in-depth consumer analysis in the UK market through ad hoc studies and research initiativesProvide expert advice to the marketing team on...

  • Consumer Insights Strategist

    1 week ago

    Uxbridge, United Kingdom Mondelēz International Full time

    About the RoleThis is a pivotal position within Mondelēz International, reporting directly to the Senior Director of the EU Shopper Insight Center of Excellence. As a Shopper Insights Manager, you will play a crucial role in driving business growth and delivering exceptional results.Key ResponsibilitiesDevelop and implement consumer selling stories using...

  • Consumer Insights Specialist

    6 days ago

    Uxbridge, United Kingdom General Mills Full time

    Job SummaryWe are seeking a highly skilled Consumer Insights Manager to join our Snacks portfolio team at General Mills. As a key member of our Brand Development Team, you will be responsible for driving business growth through deep consumer insights and strategic clarity.About the RoleIn this role, you will:Conduct in-depth analysis of consumer behavior and...

  • Consumer Insights Specialist

    7 days ago

    Uxbridge, United Kingdom General Mills Full time

    Job SummaryWe are seeking a highly skilled Consumer Insights Manager to join our Snacks portfolio team at General Mills. As a key member of our Brand Development Team, you will be responsible for driving business growth through deep consumer insights and strategic clarity.About the RoleIn this role, you will:Conduct in-depth analysis of consumer behavior and...

  • Consumer Insights Strategist

    4 weeks ago

    Uxbridge, United Kingdom Mondelēz International Full time

    Position Overview Are You Prepared to Drive Change at Mondelēz International? Join Our Vision to Transform the Future of Snacking. Create It with Passion. In this role, you will be instrumental in fostering our expansion and achieving outstanding business outcomes. Your primary responsibility will be to translate comprehensive shopping and retail...

  • Snacks Consumer Insights Lead

    7 days ago

    Uxbridge, United Kingdom General Mills Full time

    About the RoleWe are seeking a highly skilled Consumer Insights Manager to join our Snacks portfolio team at General Mills. As a key member of our Brand Development Team (BDT), you will be responsible for driving business growth through deep consumer insights and strategic clarity.Key ResponsibilitiesLead the development of innovative learning plans to...

  • Snacks Consumer Insights Lead

    6 days ago

    Uxbridge, United Kingdom General Mills Full time

    About the RoleWe are seeking a highly skilled Consumer Insights Manager to join our Snacks portfolio team at General Mills. As a key member of our Brand Development Team (BDT), you will be responsible for driving business growth through deep consumer insights and strategic clarity.Key ResponsibilitiesLead the development of innovative learning plans to...

  • Consumer Insights Strategist

    4 weeks ago

    Uxbridge, United Kingdom Mondelēz International Full time

    Position Overview Are You Prepared to Drive Change at Mondelēz International? Join Our Vision to Shape the Future of Snacking. Create with Passion. In this role, you will play a crucial part in our expansion and the achievement of outstanding business outcomes. Your primary responsibility will be to transform comprehensive shopping and retail...

  • EMEA Business Insights Analyst

    2 days ago

    Uxbridge, United Kingdom Canon Full time

    About the RoleWe are seeking a highly skilled Business Intelligence Analyst to join our EMEA team at Canon. As a Business Intelligence Analyst, you will play a key role in supporting our business units and sales organizations across EMEA by providing data-driven insights and analysis.Key ResponsibilitiesData Analysis and Insights: Source, analyze, and...

  • EMEA Business Insights Analyst

    2 days ago

    Uxbridge, United Kingdom Canon Full time

    About the RoleWe are seeking a highly skilled Business Intelligence Analyst to join our EMEA team at Canon. As a Business Intelligence Analyst, you will play a key role in supporting our business units and sales organizations across EMEA by providing data-driven insights and analysis.Key ResponsibilitiesData Analysis and Insights: Source, analyze, and...

  • Commercial Insights Analyst

    3 days ago

    Uxbridge, United Kingdom Apcoa Parking Full time

    About the RoleWe are seeking a highly skilled Commercial Analyst to join our team at Apcoa Parking. As a Commercial Analyst, you will play a key role in driving business growth and improving operational efficiency.Key ResponsibilitiesConduct in-depth financial analysis, including variance analysis, trend analysis, and forecasting, to support strategic...

  • Commercial Insights Analyst

    3 days ago

    Uxbridge, United Kingdom Apcoa Parking Full time

    About the RoleWe are seeking a highly skilled Commercial Analyst to join our team at Apcoa Parking. As a Commercial Analyst, you will play a key role in driving business growth and improving operational efficiency.Key ResponsibilitiesConduct in-depth financial analysis, including variance analysis, trend analysis, and forecasting, to support strategic...

  • Commercial Insights Analyst

    2 months ago

    Uxbridge, United Kingdom Hasbro Full time

    Wizards of the Coast, (‘WotC’) is one of the world's largest publisher of adventure games, including Magic: The Gathering® Trading Card Game and Dungeons & Dragons® Roleplaying Games.WOTC Europe is part of Hasbro European Services and is based in Stockley Park - UK.We are seeking a commercial business insights analyst who will be a facilitator across...

  • Customer Insight Manager

    3 days ago

    Uxbridge, United Kingdom General Mills Full time

    About the RoleWe are seeking a highly skilled Customer Insight Manager to join our team at General Mills. As a key member of our snacks portfolio, you will be responsible for uncovering crucial insights that drive brand building and innovation strategies for our flagship brands Nature Valley and Fibre One.Key ResponsibilitiesDeep Dive Insights: Conduct...

  • Customer Insight Manager

    3 days ago

    Uxbridge, United Kingdom General Mills Full time

    About the RoleWe are seeking a highly skilled Customer Insight Manager to join our team at General Mills. As a key member of our snacks portfolio, you will be responsible for uncovering crucial insights that drive brand building and innovation strategies for our flagship brands Nature Valley and Fibre One.Key ResponsibilitiesDeep Dive Insights: Conduct...

  • EMEA Insight Analyst

    2 months ago

    Uxbridge, United Kingdom Canon Full time

    Do you have a passion for using data and information to uncover hidden truths? Can you help to visualise relevant content in a way that inspires others to extract vital information to shape their plans? Do you consider yourself a real team player who can act as a key liaison between the Market Intelligence team and our Business Units, National and...

  • Commercial Insights Business Analyst

    2 weeks ago

    Uxbridge, United Kingdom Hasbro Full time

    About the RoleWe are seeking a highly skilled Commercial Insights Business Analyst to join our team at Hasbro. As a key member of our organization, you will play a critical role in driving business decisions with data-driven insights.Key ResponsibilitiesChampion data-led action across all teams to ensure data-driven insights are at the forefront of decision...

  • Customer Insight Manager

    7 days ago

    Uxbridge, United Kingdom General Mills Full time

    About the RoleWe are seeking a highly skilled Customer Insight Manager to join our team at General Mills. As a key member of our snacks portfolio, you will be responsible for uncovering crucial insights that drive brand building and innovation strategies for our flagship brands, Nature Valley and Fibre One.Key ResponsibilitiesDeep Dive Insights: Conduct...