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Snacks Consumer Insights Lead

2 months ago

Uxbridge, United Kingdom General Mills Full time

About the Role

We are seeking a highly skilled Consumer Insights Manager to join our Snacks portfolio team at General Mills. As a key member of our Brand Development Team (BDT), you will be responsible for driving business growth through deep consumer insights and strategic clarity.

Key Responsibilities

  • Lead the development of innovative learning plans to enhance product, packaging, and pricing strategies for our flagship brands Nature Valley and Fibre One.
  • Utilize our demand spaces framework to unlock game-changing growth opportunities and set the stage for unparalleled success.
  • Collaborate closely with the Brand Experience teams to refine every aspect of communication and brand experience, ensuring a seamless customer journey.
  • Harness the power of analytics to connect the dots between market data, consumer insights, and secondary data, transforming insights into actionable strategies.
  • Embrace agile learning tools to accelerate decision-making processes and drive innovation at a rapid pace.

Requirements

  • A minimum of 8 years of Consumer Insights experience ideally with another FMCG manufacturer, with a solid understanding of brand building and innovation research methodologies.
  • Experience working in cross-functional teams in a highly dynamic environment.
  • Able to thrive in an agile and fast-moving team, employing pragmatism and leveraging existing knowledge and insight to provide new perspectives and insights.
  • Demonstrate a high level of intellectual curiosity.
  • Ability to see the big picture – to simplify and synthesise multiple disparate data sources into compelling growth strategies.
  • Must be a strong storyteller. Motivates action through fact-based, inspirational material – verbal, written & presented.
  • Confident and clear communicator with executive-level leaders.
  • Demonstrates excellent Stakeholder management skills.

About Us

At General Mills, we are committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. We offer a competitive package with benefits, a flexible and employee-focused work culture, and equal employment opportunities.