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Consumer Insights Specialist
2 months ago
Job Summary
We are seeking a highly skilled Consumer Insights Manager to join our Snacks portfolio team at General Mills. As a key member of our Brand Development Team, you will be responsible for driving business growth through deep consumer insights and strategic clarity.
About the Role
In this role, you will:
- Conduct in-depth analysis of consumer behavior and preferences to inform business decisions
- Develop and implement innovative learning plans to enhance product, packaging, and pricing strategies
- Utilize data analytics to identify game-changing growth opportunities and drive business success
- Collaborate closely with cross-functional teams to refine brand experiences and ensure seamless customer journeys
- Stay up-to-date with industry trends and best practices to drive innovation and growth
Requirements
To be successful in this role, you will need:
- A minimum of 8 years of experience in consumer insights, ideally in the FMCG industry
- Strong analytical and problem-solving skills, with the ability to distill complex data into actionable insights
- Excellent communication and stakeholder management skills, with the ability to present complex information to executive-level leaders
- A high level of intellectual curiosity and a passion for staying up-to-date with industry trends
What We Offer
As a Consumer Insights Manager at General Mills, you will have the opportunity to work with a talented team of professionals who are passionate about driving business growth through consumer insights. You will also have access to a range of benefits, including:
- A competitive salary and bonus structure
- A comprehensive benefits package, including health insurance, retirement savings, and paid time off
- Opportunities for professional development and growth
About General Mills
General Mills is a leading food company that is committed to recruiting, retaining, developing, and advancing an inclusive workforce that reflects the diversity of the consumers and communities we serve globally. We are proud to be a Certified Great Place to Work and a Best Workplace for Wellbeing & Women.