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Head of Creative

2 months ago

London, Greater London, United Kingdom Chalhoub Group Full time
About the role
The Head of Creative & Content Manager is a new role to support scaling and optimising our omni-channel content.

You will act as a content and creative bridge, focusing on building and testing a roadmap for the creation of new and evolving content across all Threads channels.

You will be a key stakeholder in Threads Media Solutions, supporting pitch ideas and social first creative insights.

You will establish the social first creative playbook, a comprehensive guide for how-to deliver engagement and sales across all social platforms.


You will work with the wider team to conceptualise and produce engaging visual content across all of our channels including but not limited to social channels, website, and digital marketing (paid ads and email).

Continuously developing our bold, distinctive brand identity, you will lead the design of powerful creative that spans social posts, website content, online ads, email campaigns, video and more.

You are accountable for visual consistency and maximising impact across every touchpoint and stage of the consumer journey.


You will provide vital direction and input to the creative and content teams to ensure campaign success and continued brand alignment.

Progression at Threads means so much to us and we know it means a lot to you too We are working on creating a new career pathway for this role but in the meantime, check out our progression paths across the business here to get familiar with how we like to develop our employees

This role and the team are hybrid based out of Telephone House in Shoreditch, London.

This role does have in-office expectations because of how we operate as a team and business, and although we're really open to what those are and how they work, this team does require 3 days a week together in the office.


We regret that we are not open to fully remote applications right now for this reason, but what we can offer is a flexible working approach which can be discussed per role and a host of team cultural activities and treats in our office.

Requirements

You Will:

  • Support the business' commercial strategy, ensuring that all brands are "seen" on social media regardless of market demand.
  • Ideate, test and develop powerful market leading content at scale that is both culturally relevant and on brand for the Threads audience.
  • Lead on defining Content direction for the website, working closely with the Fashion Director to highlight key thematic stories on a biweekly basis.
  • You will be a key stakeholder in Threads Media Solutions, supporting pitch ideas and social first creative insights.
  • Oversee and contribute creative concepts and visuals to bring marketing campaigns and content to life.
  • Collaborate with teams on ideas. You will provide vital direction and input to the creative and content teams to ensure campaign success and continued brand alignment.
  • Work closely with the Social Media Manager and Digital team to understand performance of content and optimize for each round of testing.
  • Lead creative and content team by providing feedback and guidance. Motivate team members and foster professional development to maintain the highest standards of output.

You Have:

  • A clear understanding of global social media trends that resonates with the Gen Z and millennial audience.
  • Creative thinker with solid commercial acumen.
  • Understanding of paid strategies across social platforms , including best metrics and KPIs to set in support of organic content strategy.
  • Creative first mindset, ability to craft market leading content around product stories
  • Uptodate with the luxury fashion brand landscape, fashion trends and designers.
  • An ability to balance art and science delivering creative, first to market ideas that support commercializing social media accounts, within a commercial environment, balancing inspiration with commerciality.
Benefits
Many from day one

  • Private Medical Insurance plans through Vitality Health
  • Employee Assistance Programme through Lifeworks
  • Denplan
  • Eyecare Vouchers
  • Pension
  • Staff discounts
  • Enhanced Parent Program + Parental Leave
  • The Inclusive Threads DE&I Program
  • 25 Days Holiday
  • Paid sick leave
  • Flexible working
  • Long service awards
  • Mentorship & Coaching
  • 12 weeks Leadership programme

About Threads:
Want to help build the future of luxury fashion commerce? If so, you've come to the right place.

Threads is a creative, luxury fashion personal shopping and commerce business. Through social and chat-based media, we inspire our international client base to discover the rarest luxury items. We then search the globe to procure them for our clients; this is the future of retail.

Threads is in Tech City's Future Fifty programme which recognises some of the UK's fastest growing businesses, pioneering the best luxury shopping experience in the world


We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

We are proud to be an equal opportunity workplace.

Equity in selection practices


Threads practise equity in selection through targeting less represented talent pools, and offering access to development and support in interviews.

We do this because we want to provide less represented groups with access to opportunities, and us, access to great people.

All candidate offers are decided on the basis of qualifications, merit, and business need. If we have two candidates at the final stage, we choose the best candidate for the job.

We are a Disability Confident Employer, and have committed to the recruitment and continued employment of people with disabilities.

We are working towards improved employment practices to ensure those with disabilities receive full and fair consideration for all types of vacancies as well as for training, career development and promotion.

Our goal is to be recognised as an employer providing employment opportunities for people with disabilities.

Department MARKETING