Direct Marketing Executive

3 weeks ago

Edinburgh, Edinburgh, United Kingdom St John Ambulance Full time

Do you want to make a difference and be part of a vibrant and inclusive organisation that has been helping save lives for more than a century? As one of the country's best-loved charities, St John Ambulance played a pivotal role in responding to the pandemic as well as everyday health emergencies, training, supporting communities, and improving young people's lives.

Supporting the Direct Marketing Manager in delivering growth in income through St John Ambulance's direct marketing Retention programme via a range of campaigns. You will focus on supporting the Retention strategy which includes using data and insight to deliver across a variety of channels including digital, email, social media, direct mail, telemarketing and SMS.

You will either be able to work in a hybrid way working between home and 2 days per week at our London office or remotely working from home with a requirement to attend our London office for a team anchor day once a month.

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do. The role benefits from a competitive salary, generous pension, hybrid, flexible working, 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years, options to buy and sell holiday, free first/mental aid first aider courses, Blue Light and NHS online shopping discounts, cycle to work scheme, life assurance, flu jab, eye care, mental health and wellbeing tools and volunteering days.

About You:

Having worked in a third sector direct marketing role previously, you will have experience running effective national and regional campaigns using a variety of fundraising channels including digital, email, social media, direct mail, and telemarketing. With your good organisational and time management skills you'll be able to meet deadlines and manage conflicting priorities under pressure.

You will have knowledge of usability testing, user research methods and conversion rate optimisation as well as an understanding of fundraising regulator guidance, gambling commission compliance and GDPR.

About The Role

  • Manage the delivery of all Retention campaigns from concept through to evaluation, using data and insight to drive creative and production, drawing up schedules, and managing the approval processes
  • Work collaboratively with data teams to ensure effective use of supporter profiling for delivery across a range of Retention campaigns
  • Manage relationships with external agencies including media houses, designers and printers; to negotiate costs and relevant performance reviews
  • Responsibility for collation of all KPI tracking, trend analysis and activity results that feed into the team's reporting and performance structure
  • Work alongside the Content team to research and develop strong cases for support to appeal to existing donors. To gather information, case studies and photos for use in all direct marketing campaigns. Where appropriate, to liaise with external agencies such as designers and copywriters

    Please see the job description for more detail

    About Us:

    St John Ambulance is committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive; we have several networks including the Armed Forces Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women's groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equity, diversity and inclusion.

    We reserve the right to close this vacancy early if we receive a high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

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