Website Administrator

4 weeks ago

Borehamwood, United Kingdom HF Holidays Full time

Website Administrator

Ref: HF 24082


Status: 37.5 Hours per week.

Contract terms: Permanent

Location: Borehamwood, Herts with the opportunity for hybrid working from home for part of the week. Minimum 2 days in the office

Reporting to: Digital Marketing Manager

Salary:£33,000 DOE


Job brief:


The Website Administrator will work with the Digital Marketing Manager and wider marketing department to update and improve our Joomla website and WTP booking site. This will include continuous testing and enhancements with the objective to improve CRO and user experience.


The successful candidate would ideally have experience working within a travel, tourism, or hospitality ecommerce business with rich website content.


You will also be collaborating across departments including Product, IT, Sales & Support and Operations, and will be responsible for the smooth running of the website day-to-day.


You will be encouraged to learn and grow with the opportunity to undertake training to support your development and understanding of our IT programs and platforms.



The role:

  • Create, edit, and optimise website content including landing pages, hero pages, products images, blogs, forms, videos, and website hierarchy.
  • Collaborate with the Marketing and Commercial teams on campaign set-up, testing and optimisation
  • Managing the day-to-day upkeep of the website in the CMS including:
  • Update website inline with CRO and SEO requirements provided by the Digital Marketing Manager
  • Champion and implement website best practices including but not limited to tagging, copy length, accessibility and image format etc
  • Troubleshooting and resolving ad hoc issues and bugs
  • Using ticketing systems to log problems and keep stakeholders informed
  • Identify and resolve user experience issues and optimise the website for each device
  • Continuously monitor usability, navigation, and overall performance to enhance user experience
  • Support new product development by creating product landing pages following specifications provided
  • Understand and champion system integration between the website, booking system and database systems
  • Own competitor website research and reporting, share key findings with Marketing team
  • Work with the Digital Marketing Manager to utilise Google Analytics, SEMrush and other tools to improve the website for CRO and improved user experience
  • Implement and report on A/B testing as and when required
  • Use Adobe Creative Suite to design website content with the support of in inhouse Junior Designer
  • Collaborate with internal departments include Product Operations, Product Creative, IT, Sales & Support and Commercial.
  • Use Monday.com or other planning tools to manage website updates and projects
  • Collaborate with external agencies, and developers as and when required


About you:

  • 2 years’ experience in a similar role working for a travel, tourism or hospitality ecommerce business with rich website content, advantageous but not essential
  • Coding skills
  • Experience using Joomla CMS, or similar
  • Understanding of booking systems, advantageous but not essential
  • Experience using Google Analytics, advantageous but not essential
  • Experience using and responding to insight from Hotjar, advantageous but not essential
  • Understanding of SEO and using tools like SEMrush, advantageous but not essential
  • Comfortable working closely with internal and external colleagues and developers
  • Good understanding of HTML and CSS
  • Able to multi-task and prioritise to meet deadlines
  • Good attention to detail


Company benefits:


  • contributions with Aviva
  • medical benefits package with MediCash
  • familiarization visit to any of our country houses for you and your family (After 3 months)
  • on-site car parking
  • days holiday inclusive of bank holidays, rising to 33 days after two years (pro rata for part time contract)
  • paid day each year to volunteer at a charity of your choice
  • discounts at several outdoor equipment stores
  • discounts on our holidays throughout the world for you, your friends & family (Subject to availability)
  • working with flexibility. All relevant office equipment provided
  • professional training and development courses
  • to work scheme


About HF Holidays:

HF Holidays is a B Corp Certified, British heritage brand who has been leading the way for walking and special interest holidays since 1913. We offer over 260 thoughtfully-curated guided and self-guided walking holidays in six continents, covering nearly 40 destinations in the UK, Europe, and beyond.

We run as a co-operative with a strong focus on people, community, and a shared love of the great outdoors. Friendship, fun, fresh air, and the feelgood factor are always at the heart of what we’ve been doing for over 110 years.

Our 500-strong team is based at our two offices in Cumbria and Hertfordshire and across our 16 country houses located in some of the UK’s best-loved national parks and National Landscapes.


Our Application Process:

To ensure a fair and unbiased evaluation process, we encourage all prospective candidates to submit their CVs without including personal identifying information, such as name, gender, age, race, religion ,or any other factors that may reveal their identity. This practice aligns with our commitment to a blind recruitment approach, fostering equal opportunities for all applicants. If you wish to apply please forward your CV to recruitment@hfholidays.co.uk - we’d love to hear from you

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