Audience Insight Executive

3 weeks ago

London Area, United Kingdom AW Media Recruitment Full time

AW Media Recruitment are delighted to present a fantastic opportunity to join this leading market/information provider for the iGaming and Gambling business.


As part of their growth strategy, they are building an in-house agency team to fuel commercial growth including B2B marketing services, subscriptions and memberships.


In this role you will play a key role in enabling the Commercial team to fully understand their key audience and customer groups by effectively leveraging internal and external data sources and turning this data into valuable insights and recommendations that can be used to create new and improved products and services.


The key purpose of the role is to support commercial functions by effectively executing on the proprietary customer data as well as performance data from their own channels - websites, newsletters, social media etc. Your task will be to translate the data into meaningful audience and business insights that will drive monetisation. This will be in the form of client pitch decks, case studies, campaign reports and audience reports.


Reporting to the Audience Commercial Director, you will work inside the marketing team and closely with Data team, the Premium services (subscription and memberships) team, sales team as well content and editorial teams.

 

Job Responsibilities:

·      Support the commercial teams: memberships, subscriptions, sales with all audience related reports, queries, and ad hoc requests.

·      Champion audience and customer expertise and proactively seek better ways to collect and structure audience, customer and market insights.

·      Work with the Marketing Operations team to ensure that the regular reporting produced covers and anticipates current and future needs of commercial teams.

·      Leverage the reporting to modify and translate the data for specific needs, as required e.g. for sales pitches, campaign reports, case studies.

·      Keep the team up-to-date on their progress against audience related KPIs.


Requirements:

·      Digital advertising background, preferably agency or a digital media owner. Minimum 3 years of working in a client service environment, supporting internal stakeholders as well as external clients.

·      Analytical and data-focused: being able to decipher data and see trends and stories beyond numbers.

·      Experience in working with sales and marketing team on client projects, developing relevant audience insights for pitches, preparing performance and audience reports.

·      Comfortable working with different data sources and formats, from excel worksheets to Microsoft enterprise solutions, e.g. powerBI.

·      Proven experience of working with data and audience measurement platforms for web and social performance such as Google Analytics, Google Performance Max, Meta Business Manager, Linked In, Analytics.

·      Excellent data presentation, interpretation and storytelling skills. Proven experience of creating presentations for clients which help the business tell a customer story and connect objectives to solutions.

·      Start-up “can-do” mentality: self-driven, enthusiastic, motivated by building something new.

·      Resourcefulness and resilience: desire to solve problems, overcome obstacle and make things work to reach the goals.


What would success look like:

·      Having an expert knowledge of our different audience and customer groups

·      Being able to articulate and leverage audience insights in a way that helps generate more sales of premium content and marketing products.

·      Championing customer insight across the company, becoming the “go-to” person for commercially relevant audience and customer information.

·      Enabling the team to operate effectively, measure performance and plan new business with the audience and customer insight in mind.


AW Media are an equal opportunity agency and will consider all applications.

We are dedicated to hiring diverse talent and ensuring that we treat you with respect and support throughout the interview process. We strive to include diversity, equity, and inclusion practices in our everyday work, and we commit to using these for our business and for all our Clients & Candidates.


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