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Head of Social Media

5 months ago

London Area, United Kingdom Folio Recruitment Full time

This senior role is at a well-known content marketing agency in London. As Head of Social, you would be responsible for overseeing the development of social strategies and the delivery of social content across the agency’s portfolio of B2C, B2B and membership accounts, plus new-business projects.


This is a client-facing role. You need the ability to think strategically and produce inspirational, engaging and effective content across all social platforms. You have strong leadership and project-management skills. You lead the content process, from working on new-business pitches, identifying new opportunities with current clients, creating campaigns, and setting and monitoring KPIs.


As well as managing and developing the agency’s small social team, you are also an ambassador for social – sharing social knowledge, trends and best practice across the agency.


Key responsibilities

  • Collaborate with clients to define objectives and success metrics for social campaigns, ensuring alignment with overall content-marketing strategies.
  • Oversee the development and execution of full social strategies aligned with client objectives, audience insights and industry trends.
  • Conduct research and analysis to identify key social opportunities, platforms and content formats to maximise engagement and reach.
  • Lead the development of social media content calendars, including planning, scheduling and publishing content across relevant platforms.
  • Set KPIs and oversee the monitoring and reporting of social channels.
  • Create audience- and insight-driven campaigns for all social channels.
  • Oversee the creation and delivery of inspirational, engaging and effective content, that resonates with target audiences and drives desired actions.
  • Ensure all content is consistent with brand guidelines, messaging and tone[1]of-voice standards, and optimised for each platform and audience segment.
  • Lead a team of social specialists, providing guidance, mentorship and support to ensure the successful execution of client campaigns.
  • Foster a collaborative and creative work environment, encouraging innovation, knowledge sharing and continuous learning.
  • Maintain a deep understanding of social platforms, trends, technologies (including AI) and best practices. Share that knowledge and lead social best practice across the agency.


To apply, please send a CV and cover letter to hello@foliorecruitment.co.uk. We regret that due to large volumes of applicants only shortlisted candidates will be contacted.