Senior Marketing Effectiveness Analyst

1 week ago

London Area, United Kingdom Forward Role Recruitment Full time

Senior Marketing Effectiveness Analyst

London – Hybrid

Up to £70,000


Forward Role is excited to be recruiting on behalf of one of the UK's top independent media agencies. This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. It’s consistently recognised as a top place to work, setting industry benchmarks for excellence, transparency, and award-winning campaigns across diverse sectors.


This role sits within the Analytics & Effectiveness team, a hub of technical experts dedicated to enhancing marketing effectiveness through data-driven insights. As a Senior Marketing Effectiveness Analyst, you'll work hands-on with advanced analytical tools, building sophisticated models and delivering solutions that drive profit growth for clients.


You’ll be the technical expert clients turn to for econometric modelling, forecasting, and investment optimisation. In addition to working directly with clients, you’ll shape and implement data solutions that influence strategic decision-making, from building complex attribution models to running and analysing media experiments.


Role & Responsibilities:


  • Data Modelling & Analytics: Apply expert-level knowledge in econometrics, media tests, forecasting, and attribution to design and execute complex models that directly impact marketing ROI.
  • Act as a strategic advisor to the client, developing measurement frameworks and test-and-learn roadmaps that enable clients to make data-driven investment decisions.
  • Conducting marketing and media effectiveness analyses, creating investment optimisation strategies, and providing insight on emerging trends in analytics.
  • Lead data projects from start to finish, extracting, managing, and manipulating large datasets, and translating them into actionable insights.
  • Oversee and guide junior analysts, equipping them with technical skills and methodologies in marketing effectiveness.


Skills & Experience:

  • Econometrics and Forecasting: Extensive experience in building, implementing, and optimising econometric models and forecasts to improve marketing outcomes.
  • Data Manipulation: Scripting languages (R, Python, SQL) for effectively managing and analysing large datasets.
  • Data Visualisation: Presenting data insights in clear, compelling visual formats that engage non-technical audiences.
  • Commercial Acumen: Translate complex models and insights into practical recommendations.
  • Communication & Client Engagement: Present technical data to C-Suite and other high-level stakeholders, with a focus on clarity and impact.
  • Experience in Media Planning & Strategy: Familiarity with the media planning lifecycle and an understanding of how analytics drives decision-making.
  • Previous experience in marketing effectiveness or analytics roles within an agency, consultancy, or client-side environment


This role has an extensive benefits package, including flexible and hybrid working, uncounted holidays, enhanced pension, and medical insurance. Along with this, you can expect tailored development plans and enhanced training, along with much more

  • Senior Cybersecurity Analyst

    4 weeks ago

    London, Greater London, United Kingdom Senior SOC Analyst Full time

    Senior SOC Analyst Job DescriptionWe are seeking a skilled Senior SOC Analyst to join our growing team, where you'll play a critical role in safeguarding our assets and infrastructure from emerging cyber threats.Key Responsibilities:Lead the Security Operations Center (SOC) in monitoring, detecting, and responding to security incidents, ensuring the...

  • Senior Cybersecurity Analyst

    4 weeks ago

    London, Greater London, United Kingdom Senior SOC Analyst Full time

    Senior SOC Analyst Job DescriptionWe are seeking a skilled Senior SOC Analyst to join our growing team, where you'll play a critical role in safeguarding our assets and infrastructure from emerging cyber threats.Key Responsibilities:Lead the Security Operations Center (SOC) in monitoring, detecting, and responding to security incidents, ensuring the...

  • Senior Marketing Effectiveness Analyst

    1 week ago

    London, United Kingdom Forward Role Recruitment Full time €70,000

    Senior Marketing Effectiveness Analyst London – Hybrid Up to £70,000 Forward Role is excited to be recruiting on behalf of one of the UK's top independent media agencies. This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. It’s consistently recognised as a top place to work, setting...

  • Senior Marketing Effectiveness Analyst

    1 week ago

    London, United Kingdom Forward Role Recruitment Full time

    Senior Marketing Effectiveness Analyst London – HybridUp to £70,000Forward Role is excited to be recruiting on behalf of one of the UK's top independent media agencies. This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. It’s consistently recognised as a top place to work, setting...

  • Senior Marketing Effectiveness Analyst

    1 week ago

    London,, UK, United Kingdom Forward Role Recruitment Full time

    Senior Marketing Effectiveness Analyst London – HybridUp to £70,000Forward Role is excited to be recruiting on behalf of one of the UK's top independent media agencies. This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. It’s consistently recognised as a top place to work, setting...

  • Senior Marketing Effectiveness Analyst

    1 week ago

    London, United Kingdom Forward Role Recruitment Full time

    Senior Marketing Effectiveness Analyst London – HybridUp to £70,000Forward Role is excited to be recruiting on behalf of one of the UK's top independent media agencies. This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. It’s consistently recognised as a top place to work, setting...

  • Senior Marketing Effectiveness Analyst

    2 weeks ago

    Central London, United Kingdom Forward Role Full time

    Senior Marketing Effectiveness Analyst Covent Garden, London – Hybrid Up to £70,000 Forward Role is excited to be recruiting on behalf of one of the UK's top independent media agencies. This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. It's consistently recognised as a top place to...

  • Senior Data Analyst

    3 weeks ago

    London, Greater London, United Kingdom MBN Solutions Full time

    At MBN Solutions, we're seeking a highly skilled Senior Data Analyst to join our team and contribute to our marketing effectiveness consultancy. As an Econometrician with expertise in Marketing Mix Modelling, you'll be responsible for developing and delivering precise analytic models, interpreting data, and delivering clear, actionable insights to our...

  • Marketing Effectiveness Lead

    3 days ago

    London Area, United Kingdom Forward Role Recruitment Full time

    The Analytics & Effectiveness team at Forward Role Recruitment is seeking a skilled Senior Marketing Effectiveness Analyst to join their ranks.This role involves working with advanced analytical tools, building sophisticated models, and delivering solutions that drive profit growth for clients.As a member of the team, you will be responsible for designing...

  • Marketing Effectiveness Analyst

    3 weeks ago

    London, Greater London, United Kingdom Private Equity Insights Full time

    Are you passionate about marketing and looking for a challenging role? We have an exciting opportunity for a Marketing Effectiveness Analyst at Private Equity Insights, a leading Private Equity community.About the RoleWe are seeking a highly motivated and organized individual to join our Marketing team. As a Marketing Effectiveness Analyst, you will be...

  • Marketing Data Analyst

    4 weeks ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Senior Customer & Marketing AnalystMarketing Tip is seeking a highly skilled Senior Customer & Marketing Analyst to join its Customer Science team. As a key member of the team, you will be responsible for transforming data into actionable insights that drive customer engagement and business growth.Reporting to the Head of Customer Analytics, you will...

  • Marketing Data Analyst

    4 weeks ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Senior Customer & Marketing AnalystMarketing Tip is seeking a highly skilled Senior Customer & Marketing Analyst to join its Customer Science team. As a key member of the team, you will be responsible for transforming data into actionable insights that drive customer engagement and business growth.Reporting to the Head of Customer Analytics, you will...

  • Senior Marketing Analyst

    3 months ago

    London Area, United Kingdom Harnham Full time

    Senior Digital Marketing Analyst Central London – Hybrid (4 days a week in office) Up to £65,000 THE COMPANY A leading fashion retail company is looking for a Senior Digital Marketing Analyst to join the team! THE ROLEThis company is looking to add to their Analytics team and is seeking someone who is skilled in Marketing Analytics to lead the measurement...

  • Marketing Data Analyst

    4 weeks ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Unlock Customer Insights and Drive Business GrowthMarketing Tip is seeking a Senior Customer & Marketing Analyst to join its Customer Science team, focused on transforming data into actionable insights that drive customer engagement and business growth.Key Responsibilities:Collaborate with data science and marketing teams to design and deliver innovative...

  • Marketing Data Analyst

    4 weeks ago

    London, Greater London, United Kingdom Marketing Tip Full time

    Unlock Customer Insights and Drive Business GrowthMarketing Tip is seeking a Senior Customer & Marketing Analyst to join its Customer Science team, focused on transforming data into actionable insights that drive customer engagement and business growth.Key Responsibilities:Collaborate with data science and marketing teams to design and deliver innovative...

  • Senior Marketing Analyst

    4 weeks ago

    London Area, United Kingdom Salt Full time

    Lead Data AnalystWe are seeking an experienced Lead Data Analyst to join our team at Salt, an industry leader in the gaming space. As a key member of our marketing team, you will play a crucial role in developing and implementing marketing intelligence solutions that drive business growth.Key Responsibilities:Design and implement marketing mix modelling...

  • Senior Business Intelligence Specialist

    3 weeks ago

    London, Greater London, United Kingdom PAC Analyst Full time

    Unlock Your Potential in the IT MarketWe are seeking a highly skilled Senior Business Intelligence Specialist to join our team at PAC Analyst. As a key member of our consulting team, you will be responsible for leading local consulting engagements and contributing to multinational projects. Your expertise in the IT market, particularly in analytics and...

  • Marketing Effectiveness Specialist

    4 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Marketing Effectiveness AnalystWe are seeking a skilled Marketing Effectiveness Analyst to join our team at Harnham - Data & Analytics Recruitment. As a key member of our team, you will be responsible for analyzing media spend and performance metrics to drive actionable recommendations.About the RoleThe successful Marketing Effectiveness Analyst will have...

  • Marketing Effectiveness Specialist

    4 weeks ago

    London, Greater London, United Kingdom Harnham - Data & Analytics Recruitment Full time

    Marketing Effectiveness AnalystWe are seeking a skilled Marketing Effectiveness Analyst to join our team at Harnham - Data & Analytics Recruitment. As a key member of our team, you will be responsible for analyzing media spend and performance metrics to drive actionable recommendations.About the RoleThe successful Marketing Effectiveness Analyst will have...

  • Senior Marketing Analyst

    1 month ago

    London, Greater London, United Kingdom Harnham Full time £65,000

    Senior Digital Marketing AnalystCentral London – Hybrid (4 days a week in office)A leading fashion retail company is seeking a Senior Digital Marketing Analyst to join their Analytics team.This role offers the opportunity to lead the measurement and effectiveness strategy, leveraging marketing analytics expertise to drive business growth.Key...