Senior Marketing Effectiveness Analyst

1 week ago

London, United Kingdom Forward Role Recruitment Full time

Senior Marketing Effectiveness Analyst

London – Hybrid

Up to £70,000


Forward Role is excited to be recruiting on behalf of one of the UK's top independent media agencies. This agency has a strong reputation for creative media solutions, technical expertise, and outstanding client service. It’s consistently recognised as a top place to work, setting industry benchmarks for excellence, transparency, and award-winning campaigns across diverse sectors.


This role sits within the Analytics & Effectiveness team, a hub of technical experts dedicated to enhancing marketing effectiveness through data-driven insights. As a Senior Marketing Effectiveness Analyst, you'll work hands-on with advanced analytical tools, building sophisticated models and delivering solutions that drive profit growth for clients.


You’ll be the technical expert clients turn to for econometric modelling, forecasting, and investment optimisation. In addition to working directly with clients, you’ll shape and implement data solutions that influence strategic decision-making, from building complex attribution models to running and analysing media experiments.


Role & Responsibilities:


  • Data Modelling & Analytics: Apply expert-level knowledge in econometrics, media tests, forecasting, and attribution to design and execute complex models that directly impact marketing ROI.
  • Act as a strategic advisor to the client, developing measurement frameworks and test-and-learn roadmaps that enable clients to make data-driven investment decisions.
  • Conducting marketing and media effectiveness analyses, creating investment optimisation strategies, and providing insight on emerging trends in analytics.
  • Lead data projects from start to finish, extracting, managing, and manipulating large datasets, and translating them into actionable insights.
  • Oversee and guide junior analysts, equipping them with technical skills and methodologies in marketing effectiveness.


Skills & Experience:

  • Econometrics and Forecasting: Extensive experience in building, implementing, and optimising econometric models and forecasts to improve marketing outcomes.
  • Data Manipulation: Scripting languages (R, Python, SQL) for effectively managing and analysing large datasets.
  • Data Visualisation: Presenting data insights in clear, compelling visual formats that engage non-technical audiences.
  • Commercial Acumen: Translate complex models and insights into practical recommendations.
  • Communication & Client Engagement: Present technical data to C-Suite and other high-level stakeholders, with a focus on clarity and impact.
  • Experience in Media Planning & Strategy: Familiarity with the media planning lifecycle and an understanding of how analytics drives decision-making.
  • Previous experience in marketing effectiveness or analytics roles within an agency, consultancy, or client-side environment


This role has an extensive benefits package, including flexible and hybrid working, uncounted holidays, enhanced pension, and medical insurance. Along with this, you can expect tailored development plans and enhanced training, along with much more

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