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Marketing Communications Executive
4 months ago
They are now seeking a Marketing Communications Executive. This position is a hybrid role and will be part office based in Redditch, Worcestershire and part home based. It is a full-time permanent role.
Job Purpose
* This role will provide support to the (MI&C) Market Insights and Communications Manager and overall Market Insights and Communications department
* Working as a crucial part of the company, the Marketing Communications Executive will support in the creation and implementation of delivering the B2B and occasional B2C marketing strategy
Key Responsibilities
* Work with key stakeholders within each company division to plan and create highly engaging integrated marketing campaign content including e-mails, LinkedIn content (posts, blogs, articles), sales tool kits including PowerPoint presentations, website development and content, advertisements and articles, and other promotional content as required
* To plan and develop the new company website, working with a 3rd party web agency and wider MI&C team
* Plan and deliver digital marketing campaigns continually reviewing and improving campaign effectiveness and lead generation
* Fact-checking, copy-editing, copy proofing, and formatting of content ensuring that all appropriate sign off processes are completed in time, in line with briefs and within brand guidelines
* Co-ordination of monthly marketing plans with aligned management of NetSuite email campaigns (CRM), websites and social media platforms
* Assist in planning and executing promotional events managed and attended by our Client (exhibitions, conferences and trade events)
* Organise and analyse ROI and KPI reporting on marketing campaigns alongside MI&C Manager
Qualifications and Experience
* BA in Marketing, Business or a relevant field is a strong advantage
* Proven experience as a marketing communications generalist within a B2B environment
* Excellent communication and people skills
* Ability to work off your own initiative and take ownership of marketing projects
* Demonstrable ability to multi-task, organise your own workload and adhere to deadlines is key
* Excellent knowledge of MS Office and social media channels
* Experience of using marketing analytical tools e.g. Google Analytics
* Experience of search engine optimisation and search engine marketing
* Ability to use Adobe Creative Suite (predominantly InDesign and Photoshop) and Canva to create graphics
* Excellent copy writing skills
* Experience of using customer relationship management systems (CRM)
* Experience of using a content management system (CMS) for website development and management
* Experience of some event planning and organization
* HTML experience is beneficial but not essential
In return, our Client is offering a basic salary of up to £35,000 per annum, (salary is negotiable and dependent on experience), plus benefits.
To apply for the above position, please send your C.V to Lorraine Roger, Director at Atom Recruitment Ltd