Business Development Representative

3 days ago


England, United Kingdom EasyPeasy Full time

How to apply: Email your CV and a short Cover Note/Letter to by Friday 10th January, 2025


  • Salary: £40,000 per annum
  • Hours: Full-time (37.5 hours per week, Monday-Friday)
  • Location: Fully remote role, UK-based with occasional travel across England (access to a car or local transport and ability to travel is necessary)
  • Reporting to: Head of Marketing & Partnerships


About EasyPeasy

EasyPeasy is a small, mission-led social enterprise committed to supporting parents, carers, and practitioners in giving babies and young children the best possible start in life and closing the gap in school readiness. We believe in a world where all children have an equal opportunity to reach their full potential, and our vision is for every baby to have the foundation for a healthy, happy, and fulfilling life. Through our partnerships with local authorities across England, we have supported 394,000 children from 205,000 families since 2017 to improve long-term outcomes for society. 


We are proud to have a culture of transparency, trust, empowering autonomy, and focusing on generating positive and meaningful outcomes; both for our business, and for the partners and communities we support. We seek core values of respect, creative problem-solving, integrity, kindness, resilience, continuous and open feedback, and dedication to furthering our mission across all team members. 


Role Overview

As part of our ambitious growth strategy, we seek a highly motivated, proficient, and results-driven Business Development Representative (BDR) to join our commercial team, focusing on growing our public sector market of local authorities in England. 


As our BDR, you will be responsible for generating new business opportunities and building and maintaining relationships with target accounts; playing a crucial role in the sales cycle by identifying and qualifying prospects and commissioning opportunities, maintaining our CRM of target accounts and leads, developing and implementing multichannel outreach strategies, securing meetings for the sales team, and supporting the wider team in securing and successfully renewing accounts. 


Reporting to the Head of Marketing & Partnerships, and working very closely with our Founder & CEO and Customer Success Manager, you will play an important role in contributing to the continued growth of our organisation and pursuit of our mission. As a core member of a cross-functional, collaborative, and fast-paced commercial team, you will have the opportunity to contribute meaningfully to our goals, tactics, and strategies. 


Key Responsibilities

  • Conducting thorough research to identify prospects, key decision-makers, and commissioning opportunities within our target accounts.
  • Developing and implementing multichannel outreach strategies across email, LinkedIn, phone and other channels; generating awareness, interest, and engagement in our value proposition.
  • Qualifying, scoring, and reporting on leads in HubSpot.
  • Securing and setting up meetings for the Sales Team; shadowing sales calls and supporting with follow-up where necessary.
  • Developing and maintaining a database of open commissioning/tender opportunities, including deadlines, requirements, and potential bid strategies; supporting the Founder & CEO in collating responses to bids where necessary.
  • Attending virtual and in-person (England only) prospecting and market engagement events; representing EasyPeasy to potential clients and partners. 
  • Attending and exhibiting at virtual and in-person (England only) industry conferences and events.
  • Supporting the team in researching and cultivating relationships with potential partners in the voluntary and community sector (VCS) to foster collaboration opportunities.
  • Collaborating with sales and marketing colleagues to ensure a smooth handover of qualified leads and provide relevant information to facilitate the sales process.
  • Taking the initiative to become an expert on our product and value proposition; working closely with the Product and Engineering team. 
  • Assisting the Head of Marketing & Partnerships in creating impactful communications and collateral to foster relationships with leads and active clients.
  • Contributing to renewal efforts with existing clients, working closely with our Customer Success Manager.
  • Supporting the wider team with other projects where reasonably required.
  • Building and enriching target account data; maintaining accurate and up-to-date records of interactions and engagements via Hubspot CRM.
  • Taking the initiative to stay informed about industry trends, government policies, and market developments related to children and family services and public health, including ongoing learning, reading, and continued professional development.
  • Maintaining our competitor intel tracker and sharing any insights, feedback, or developments with the wider team. 


Qualifications and Experience (required)

  • Bachelor's degree in Business, Marketing, Public Policy, or a related field.
  • Minimum of 2 years experience in sales/business development.
  • Experience working with B2G and/or the public sector and/or voluntary and community sector (VCS).
  • Experience using Hubspot or similar software. 


Skills and Attributes (required)

  • Strong sales acumen, understanding of sales processes, lead qualification, and market engagement strategies.
  • Ability to communicate effectively and build rapport with a variety of stakeholders and audiences, both internal and external.
  • Strong research and analytical skills to identify potential prospects and opportunities.
  • Flexibility to adapt to changing priorities and market dynamics.
  • Takes the initiative and works independently to achieve goals.
  • Collaborative and growth mindset. 
  • Demonstrates perseverance in the face of challenges and rejection.
  • Understands and prioritises customer needs, providing exceptional service.


Experience, Skills and Attributes (desired)

  • Familiarity with local government procurement and commissioning processes.
  • Previous experience selling software solutions or technology services.
  • Experience with LinkedIn Sales Navigator or similar software.
  • Experience working in a small, remote team. 


EasyPeasy’s commitment to diversity, equity and inclusion

At EasyPeasy, we are dedicated to fostering a workplace where everyone feels valued, respected, and empowered to thrive. We celebrate the diversity of thought, background, and experience that drives innovation and creativity in our team.


As an equal opportunity employer, we are committed to creating an inclusive environment free from discrimination, harassment, or bias. We welcome applications from individuals of all races, ethnicities, religions, genders, sexual orientations, abilities, and backgrounds. We actively encourage candidates from underrepresented groups to apply and are committed to making reasonable adjustments to support individuals with disabilities or specific needs throughout the hiring process and beyond.


By joining EasyPeasy, you’ll be part of a team that values equity, embraces diversity, and works together to create impactful solutions for families everywhere.



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