Head of Marketing

4 weeks ago

Cheltenham, United Kingdom Kiwa Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Summary

Kiwa UK is looking for a Head of Marketing to lead in the development and execution of Kiwa UK's marketing strategy to drive growth, enhance brand awareness and achieve business objectives.

In this role you will be responsibility for overseeing all marketing activities, including digital marketing, product marketing, brand management, market research, and public relations.

Kiwa, is a global top 20 leader in Testing, Inspection and Certification. Our company motto is: We create trust. We want you to trust us with becoming your employer of choice. We offer excellent training and development opportunities, the freedom to do your job as you see fit and we are a respectful and diverse company that employs over 10,000 Kiwans worldwide

About the role

  • Strategy - Develop and implement marketing strategies aligned with company goals. Oversee Kiwa UK's marketing strategy, ensuring alignment with service launches, sales initiatives, and business objectives
  • Team Leadership - Lead, coach, and manage the marketing team. Identify training needs and opportunities for professional development.
  • Brand Management - Maintain Kiwa UK's brand identity and implement brand positioning strategies to boost market presence and customer engagement.
  • Market Research - Conduct market research to identify opportunities, understand trends, and gauge customer needs. Analyse competitive landscape and adjust strategies accordingly.
  • Digital Marketing - Oversee SEO, content marketing, email campaigns, and social media strategies. Utilise digital tools to maximise reach and engagement.
  • Campaign Management - Plan, execute, and optimise marketing campaigns to generate leads and drive sales. Monitor and analyze campaign performance to improve ROI.
  • Budget Management - Develop and manage the marketing budget. Monitor expenditures to achieve maximum impact.
  • Collaboration -Work with Central Services, Business Units, Business Development, and Corporate Marketing Team. Coordinate with external partners, agencies, and vendors. Collaborate with HR to achieve great employer branding content.
  • Public Relations - Manage public relations efforts and media relationships. Develop internal and external communications strategies.
  • Performance Tracking - Establish KPIs to measure marketing effectiveness. Provide regular reports to senior management.
  • Innovation - Stay ahead of industry trends and seek innovative approaches to improve marketing effectiveness and efficiency.

Do you have what it takes?

  • Bachelor's degree in marketing, Business Administration, or equivalent work experience
  • Significant experience in marketing roles and/or senior leadership position
  • Proven track record of developing and executing successful marketing strategies
  • Strong leadership and team management skills, experience in building, mentoring and leading high performing marketing teams
  • Ability to inspire and motivate team members to achieve goals
  • Leading by example in relationship to Kiwa values and behaviours
  • Demonstrated ability to think strategically and develop long-term plans that align with company goals.
  • Strong business acumen and the ability to translate business objectives into effective marketing strategies.
  • Proficiency in market research and data analysis to drive decision-making.
  • Ability to analyse marketing metrics and KPIs to assess performance and adjust strategies accordingly.
  • Strong experience in brand development and management, with a proven ability to build and maintain a strong brand identity
  • Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively
  • Strong interpersonal skills and the ability to build relationships with internal and external stakeholders
  • Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver projects on time and within budget
  • Experience in developing and managing marketing budgets, with a focus on maximizing ROI
  • Financial acumen and the ability to allocate resources effectively

What can you expect from us in return?

  • Competitive Salary, Car Allowance and Private Medical Insurance
    (Candidates can contact us for salary package information)
  • 25 days holiday + Bank Holidays
  • 37.5 hours a week, Mon-Fri
  • Remote/Hybrid Working (travel to Business Units mainly Cheltenham/Aylesbury)
  • Family Leave - generous enhanced maternity/adoption/shared parental leave - first 6 months full pay maternity/adoption and shared parental leave & 2 weeks full pay paternity leave
  • Milestone Recognitions: Holiday allowance increases, certificates of recognition, unpaid and paid sabbaticals, charity donations, personal gifts, recognition dinners, and retail vouchers
  • Holiday Buying Scheme
  • Welcome pack with goodies
  • Salary Reviews
  • Company Bonus Scheme
  • Enhanced Pension
  • Life Assurance (4x Annual Salary)
  • EAP - Free, independent Employee Assistance Programme, offering confidential information, support, advice and counselling, 24 hours a day, 7 days a week, 365 days a year
  • 24 hour GP Service
  • Cycle to Work Scheme
  • Eye Care Vouchers

Why work at Kiwa?

We achieve results. Our values run through our business; 'We ARE Kiwa', Ambitious, Reliable and Engaged. That is how we interact not only with our colleagues and customers, but everyone we meet. We embrace the personal development of all our colleagues, we will encourage you to be ambitious, explore new ideas and help make our world a safer, more sustainable place. You will work within an organization that is very dynamic and in which you have all the space to maximally develop yourself.

Kiwa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We fully take advantage of the flexibility we have to hire Kiwan's from around the world and from any background. We give our team a work environment free from prejudice, discrimination, and intimidation so they can do their best work and live happy lives. Inclusivity and equality are important to us, and we don't tolerate behaviours that don't follow these values.

Are you interested in the Head of Marketing position and feel this role will suit you? Please do not hesitate to apply today

If you have any questions about this role and would like to speak a member of the Talent Team, please e-mail us at .

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