Head of Sales

6 months ago

Cheltenham, United Kingdom Attivo Group Full time

**Head of Sales and Marketing - Cheltenham**

**About Attivo**:
Attivo are Lifestyle Financial Planners.

We’re a privately owned company. We prefer it that way. It means we’re free to do what we feel is best for our clients and our people. Our work is all about our clients. We pride ourselves on being completely transparent, open and honest - an approach that builds trust with our clients and inspires their financial confidence.

Our experienced, highly qualified financial specialists and expert support teams are committed to delivering more for all our clients. Our independent status and unique approach to understanding our clients, their preferences and their motivation, sets us apart. We will build and provide ongoing support for a bespoke financial plan aimed at fulfilment of our clients lifestyle needs.

Whether you’re a private client or a business accessing our corporate services, you can rely on a clear, consistent service from your Financial Planner and from our experienced teams.

**About the role**:
This role offers the opportunity to join Attivo at an exciting time, owning the design and delivery of Attivo's growth strategy and being able to make a real impact to our business. As the business grows, through the successful delivery of the strategy, so will the role. This means that we are looking for an ambitious and results orientated professional who wants to demonstrate their potential and be rewarded for it.

As the Head of Sales and Marketing, you will be accountable for developing and delivering plans to deliver growth through sales and marketing activities to meet company targets. You will be an expert in leading teams to attract potential clients, convincing them of the value of choosing Attivo. You will be able to build strong partnerships for the benefit of the business. You will also be able to build awareness and trust in the Attivo brand and bring our Lifestyle Financial Planning proposition to life. You will have experience of working with a premium brand and understand how to attract high net worth clients.

You will have strong commercial acumen and be able to demonstrate return on investment from all activities. You will lead and motivate customer experience, strategic partnerships, and marketing teams to deliver results, gaining the buy in of both senior stakeholders and our Financial Planners.

**Key Responsibilities include**:

- Oversee the creation, implementation, and optimisation of comprehensive sales and marketing strategies that will generate the required number of new clients and build awareness and trust of the Attivo brand.
- Develop short and long-term plans and budgets, monitors progress, assures adherence and evaluate performance.
- Ensure Strategic partnerships with professional introducers such as accountants and solicitors successfully generate the right number of quality introductions and build strong relationships for all.
- Responsible for the customer journey from first point of contact to successful onboarding of new clients including oversight of the company website to ensure it meets all business needs.
- In partnership with a cross functional team ensure that all existing clients understand how to achieve the best outcomes of working with Attivo and then encourage satisfied clients to refer us to others.
- Identifies ways to use technology and digital marketing to improve client attraction, brand positioning, customer experience and revenue generation, providing sound business justification for investment.
- Build awareness and trust in the Attivo brand setting targets and reporting on progress.
- Drives meaningful relationships with targeted, high-level external audiences such as the media and consumer partnerships
- Select and manage required agencies to achieve identified outcomes, ensuring productive relationships, innovative thinking and value for money

**About you**:
You are commercially focused with a strong track record of delivering growth and want to work for an ambitious and growing business, where no two days are ever the same. You are a strong leader, able to inspire and motivate the team to deliver the overall business objectives.

You possess a breadth of knowledge and expertise across sales, digital marketing, branding, communications and PR and have strong project management skills, able to deliver within budget and on time.

You are a confident communicator, able to influence and gain buy in at all levels, and excel operating in a fast paced, entrepreneurial business.

You will have an appreciation of the requirements of working in a regulated environment.

**Essential skills and experience**
- Demonstrable knowledge and experience of leading Sales and Marketing teams.
- Track record in leading 360 marketing strategies and implementation, developing innovative marketing campaigns, sales and communications activities and be able to demonstrate the outcomes of that activity in brand awareness and revenue.
- Strong project managem

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