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Head of Product Marketing

3 months ago

Swinton, United Kingdom Zellis Full time
About the role
Ready to head up Moorepay’s product marketing team? Want to put your spin on our positioning, messaging, and product direction? We need a customer-obsessed product marketer to manage our team – owning customer insights, nailing messaging, and paving the way for a customer-focused product.
If you love the idea of working in a fast-paced, data-driven role, then we want to hear from you You’ll manage the product marketing engine from head to toe in a comprehensive 360 role. From sales enablement and competitive intel, to GTM and customer insights, this role touches every area of the function.
You’ll be working closely with our tight-knit marketing team, including acquisition gurus, our marketing operations heads, and the brand team. You’ll collaborate with every area of the department to drive lead generation and accurately demonstrate product value through every channel. You’ll report to our Marketing Director, Dan, who comes from a product marketing background himself You'll work on a hybrid basis, with 1-2 days per week based from our Swinton office.
With new investors, an ambitious growth plan, and a product that keeps reaching new heights, this is an exciting time to join the Moorepay team. Build a career, drive change, and supercharge our product with an autonomous and rewarding product marketing role.
What you’ll own:
Insights
* Obtain market information, defining and prioritising the insights needed to achieve business and marketing goals.
* Develop insights about Moorepay, it's products, and it's customers that impact business decisions.
* Own our ICP profile, qualitative updates, and customer/prospect research.
* Lead customer forums, advocacy, and advisory boards.
Customer-focused
* Lead and create an organisation-wide customer orientation and infrastructure for customer relationship building.
* Promote a strong customer focus and influence strategy formulation and corporate investment decisions.
* Lead the desired customer experience to drive loyalty, retention rates, and customer advocacy.
* Own customer satisfaction improvements and strategy.
Product marketing strategy
* Lead market positioning, segmentation, and product messaging.
* Lead all go-to-market strategies, new market propositions, and commercial direction.
* Lead product marketing customer/prospect/market insights to drive product strategy.
Skills & experience
Experience / qualifications you might have (it's not essential that you'll have everything):
* Educated to degree level or equivalent qualification.
* 7+ years of commercial B2B/SaaS marketing experience.
* Proven experience in GTM, positioning, and messaging.
* Demonstrable previous experience in the HR & Payroll space preferred.
* Experience working alongside target-driven sales teams.
Who you are:
* You'll have excellent copywriting skills with the ability to produce accurate, persuasive, and value-based content.
* Excellent internal and external communication skills.
* Great relationship building skills.
* Ability to work under pressure and to tight deadlines.
* Ability to work as part of a team and/or independently.
Benefits & culture
Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Farnborough and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself
To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.
Here’s what you’ll gain if you join our team:
* A career packed with opportunity, in a stable and growing company.
* A comprehensive programme of learning and development.
* Competitive base salary, plus commission.
* 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well
* Private medical insurance.
* Life assurance 4x salary.
* Enhanced pension with up to 8.5% employer contributions.
* A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure