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Acquisition Marketing Officer
3 months ago
Post Title:
Acquisition Marketing Officer
SBU/Department: Marketing and Communications
FTE: 1.0 FTE (Working 37 hours per week)
Duration of Contract: 1 Year Fixed term Contract
Salary: UH7 £37,099 pa to £40,521 pa with potential to progress to £44,263 pa on achieving designated skills and experience
Annual Leave: 30 days plus standard public holidays and an additional 4 days including the closure of our office between Christmas and New Year
Location: Hybrid - three days working from home and two days in Bishop Square- You will join our large Marketing and Communications team, with a key role in the delivery of high performing student recruitment campaigns and engaging content to excite, inspire and convert the next generation of Herts students.
Main duties and responsibilities
- The role focuses on creating awareness and engagement with prospective UK undergraduate and postgraduate students, working closely with the Communications, Insight, Creative and Digital functions to deliver integrated, multichannel, contentdriven campaigns.
- You will lead on the planning and delivery of these paid digital campaigns (involving a wide range of digital media including paid search, social media, programmatic, digital radio and VOD) working with our media agency and supported by a team of two Acquisition Marketing Executives.
- You will also work with our media agency and other teams within Marketing and Communications to deliver integrated communications across our owned and earned channels (including implementing frictionless web journeys), report on effectiveness and make recommendations for optimization.
Skills and experience required - You will have proven experience of delivering effective paid campaigns across a wide range of digital media, optimizing web journeys, working with agencies and managing multiple projects.
- You will possess an understanding of integrated marketing campaigns and various social media platforms and hold experience in copy writing for multiple audiences and formats.
- Excellent written, verbal and organisational skills are essential. The ability to work with large teams and resources to deliver complex projects successfully is also essential.
Qualifications required - A Minimum of a degree or equivalent experience
_Please view the job description and person specification for a full list of the duties and essential criteria._ _Please attach a personal statement showing clearly how your skills and experience match the Person Specification._ - We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work, or demonstrate access to UK Right to Work, before an offer is made.
Closing Date: 18/02/2024
Interview Date: 22/02/2024
Reference Number: 057536
Date advert placed: 02/02/2024
