Group Account Director

2 weeks ago


Camden Area, Greater London, United Kingdom JLB Full time

Relocate to the Middle East - one of the fastest growing sports markets in the worldnAre you passionate about sports, marketing, and communications? Do you thrive in fast-paced environments and have a knack for building strong relationships with sport, media outlets and stakeholders? Our client in the Middle East is looking for their next PR and Comms leader to lead their growing team.


Responsibilities:

nLeadership of the marketing & communications team and function to deliver innovative and impactful campaigns that drive awareness, engagement and event attendance.nCollaboration across cross-functional teams, including integrated marketing, PR, paid digital, social media, experiential & community and creative design.nOverall client delivery across a diverse portfolio of events and projects.nDevelopment of comprehensive marketing and communications strategies in alignment with client requirements and objectives.nOversee the delivery of the clients marketing and PR strategies to achieve maximum exposure with the right audiences that deliver brand awareness, growth in ticket sales and positive advocacy;nProvide strategic direction to teams across the broader organization including digital & growth marketing, analytics, creative, and PR/communications to ensure strategic alignment of all marketing plans for the portfolio.nLead the development of long-term brand architectures/positionings for each property in the portfolio that will be the foundation of well-defined brand and product propositions.nLeverage strong relationships with media partners, suppliers and stakeholders to maximise campaign output.nMonitor and assess campaign performance against key goals and benchmarks, guide on optimisation and ensure delivery of regular reports from team to clients.nOnsite event leadership and implementation of team responsibilities at numerous key events throughout the event season.nChampion an environment of transparency, creativity and innovation within the function, supporting each individual in the team.nWork alongside the Managing Partner to enable growth of the function and optimisation of team and client resource.nSupport business development across workstreams and develop new business opportunities.


Requirements:

nAt least 15 years of experience in marketing and communications in leadership role, preferably in the sport and / or entertainment sector, with particular experience of working in MENA.nProven success in the implementation of key integrated campaigns, aligned with overall goals and objectives.nA deep understanding of marketing and communications' trends, including digital, social and PR best practice.nProactive in identifying opportunities and solutions to enhance output and achieve successful results.nAbility to lead a diverse team, support growth and development and facilitate opportunities to enhance skillsets within the space.nA marketing visionary with deep experience in leveraging both traditional and innovative marketing tactics.nSuperior leadership skills; demonstrated ability to influence and engage direct and indirect.nProficiency in speaking Arabic would be a nice to have.

For the right person, our client is paying up to £90k.

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