Account Director

2 weeks ago

Camden Area, Greater London, United Kingdom Tag Full time

Location:
London, UK

Client- Imperial Brandsn*Please note, you'll be working primarily on tobacco brands*Reports to:Group Account Director

Why choose Tag?


We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals.

With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.


We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor.

We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.

We can't bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective.

We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.


In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London.

As dentsu's acquisition of Tag significantly expands content delivery capabilities, Tag's expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.

Tag and dentsu bring together our innovation and technology infrastructure to help solve clients' toughest challenges.

United in business acumen, we share similar core values, company culture, and embrace a vision "to be at the forefront of people-centric transformations that shape society.ndentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.

Job Description


The Account Director's primary role will be responsible for the growth and maintenance of our Clients Global Toolkit initiatives and associated key Global Client relationships., working closely with internal and external teams to drive a collaborative and efficient content production process.

It will require a strong understanding of the shopper environment / path to purchase, the end-to-end creative and production process, Transcreation / Translation through to adaptation and fulfillment across all media.


A key requirement of this role is to ensure the delivery of premium, creatively consistent toolkit content with a focus on applying intelligent production solutions up-stream to drive downncontent duplication and waste.

Therefore an understanding of all-media production operations and up-stream agency partnerships is critical.


The role will also provide day-to-day support to the Group Account Director in the delivery of growth opportunities, driving regular QBRs / building its content, managing monthly reporting and identifying opportunities to build the P&L.


We need someone who can think strategically, build strong relationships with Clients, work well with colleagues across the business, establish connected, efficient ways of working, who understands how to drive a profitable business, and who has strong people management skills.


They will need to be financially numerate, project a strong presence internally and externally, ensure deliverables meet or exceed client expectations, and help develop strategic, long-term solutions for the account.

Key Skills

People Management

Work closely with the Project Director to support and help to manage individual and team performance within the UK based Project Management teamnOversee activities across all teams involved in the production of work delivered to the client whether on or offshore, engaging well and supporting these teams where necessarynDisplay strong leadership skills – ability to lead by example – acting as a role model to the wider teamsnStep in as senior liaison to help troubleshoot internal and Client challenges providing actionable solutions

Strategy

Understanding of Client's business and objectives, the challenges facing the Client and how to overcome them in the modern media landscapenIs able to shape strategy and understand the roles of each channel within the campaign eco-system to drive customers to take the desired actionnDevelop relations with media partners and third parties to identify right channels and set path for best possible creative opportunities

Creativity

Has a clear understanding of ideas. Can shape, build and interrogate them whilst ensuring they are fit for purposenPrepares ground for positive reception to ideas and can present creative worknpersuasivelynIsn't afraid to challenge but knows which battles to fight when it comes to protectingnworknEnsures continuity and consistency of comms through the shopper journeynUnderstands the importance of brand and design guidelines, ensuring that creative is fit for purpose, optimised for each channel and meets any necessary legal requirementsnNavigates feedback from regulators and stakeholders and protects work

Agility


Creates a clear vision of how to create project successnIs the connector who brings together different disciplines and stakeholders to work effectivelynGets the best out of others by knowing when to engage the different disciplines and stakeholdersnIs adept at prioritising projects; understanding what projects are business critical vs.

urgent to ensure adequate resource is allowednAbility to forward plan, anticipate problems and adapt accordingly

Production

Effectively partners with agency producers, production partners and third partiesnFluent around all digital production techniques, quick to learn and lead multi-faceted onesnUnderstands the time it takes for end-to-end project delivery and manages client expectations around thesenLeads by example, and is able to adapt the speed of the work of the team necessarynto deliver high quality outputs even if time is tightnShapes the craft and maintains highest possible standards for everything we makenno matter how big or small – has a good eye for detailnTakes opportunities to make the most of our creative deliverables and budgets

Leadership

Has influential partnerships with clients and senior stakeholders to take our clients on a journey to better worknProblems solves, makes good intuitive decisions and prevents or manages conflictnStrong communication skills – acute listening, persuasion, conviction and expectation managementnGood judgement on when to manage upwards, downwards and across disciplinesnBrings out the best in those around them and is an active citizen in the departmentnand wider agency

Entrepreneurship

Good commercial awareness of the industry and clients regulated operating environmentnUnderstands scope of work, fee and contract to help deliver maximum revenue fornagency servicesnTight cost control and supports the team in pro-active management of WIP/cash-flownGood relationships with finance team and is developing analytical and negotiationnskills around project feesnSees and seeks opportunities for growthnWorks with our hub-based Regional Account Directors to share best practice, knowledge and experience

Financial Management

P&L management on a monthly basis, working with Finance to ensure all costs are allocated correctly and revenue is reported accuratelynWorking with the Group Account Director to grow the revenue and gross profit of the accountnproactively manage and follow up with clients on aged debtnManage the ongoing WIP position, following up with the relevant teams where jobs are past material datesnWork with clients to understand any budgets they have for certain periods or projects, providing innovative solutions where possible, to enable Tag to support them within any budget constraintsnRegular performance and finance reporting to track retainer utilisation, cost savings and sustainabilitynGuide team to ensure end-to-end financial control of projects is in place and adhered to constantly

Personal attributes

Ability to travel across EMEA if requirednCollaborative team player, open minded, transparent and non-politicalnRelentlessly curious about people, technology, brands, design and businessnSelf-starting, proactive and prepared to put in the effort to deliver excellent creative outputnAble to balance a strong point of view with an ability to listen, learn and adaptnEnergised by doing the right thing for our clients; solution and results focusednPositive, enthusiastic, unflappablenStrong motivation and drive to succeed

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