b2b Marketing Manager
1 week ago
CV Consulting have been assigned to recruit an experienced Marketing Manager for a pivotal role at a leading strategic B2B marketing and creative communications agency.
This successful agency is in search of a dynamic Marketing Manager for exciting role who will report to the Growth & Strategy Director and own and manage their marketing engine, elevate their reputation, and deliver against ambitious growth plans.
The role:
Working with the Executive Leadership to develop the growth strategy and annintegrated, multi-channel go to market plan.nCollaboration with wider strategy and creative teams to define the reactive andnproactive micro-strategies that support this e.g.
content, digital, MarTech, social, events, etc.nWorking with the support of the delivery team to orchestrate the required assets andntacticsnIdentifying aspects of the strategy that require third party support / specialisms /ntechnology to deliver and identify and manage "best in class" partners for deliver the required services.nWorking with the existing target account list, ideal customer profile and existing records to build and maintain the customer database using a centralised CRM e.g.
HubSpot or PipedrivenThrough the CRM executing or integrating campaign activities to nurture and qualify leads to the point of sales readiness or to raise brand presence and profile.nDeveloping and maintaining a reporting structure and dashboard to report onnManage pre-sales activity and use as the basis to test and analyse activity.nAwareness of audience trends, market development and competitor activity based on data, insights and intelligence.
The ideal candidate:
The Marketing Manager will have a growth mindset who will create, execute, measure yhe agencies go to market plan. Someone who can master data and technology.
Proven experience in a b2b marketing role agency or inhouse.nA personable and articulate communicator and presenternUnderstand strategic marketing and growth levers in a B2B environment.nYou will be a strategic thinker who leads the client and is proactive in finding and developing.
opportunitiesnSomebody with a growth mindset who is consultative in their approach.nA leader, collaborator and team player who enjoys managing upwards in a supportive environmentnyou will get kick from seeing your efforts converted into revenue.
This is an excellent opportunity to join this company at an exciting time of growth and develop in to a more senior position as the business scales.
Keywords:
b2 Marketing Manager, Senior Amount Manager, Account Director, Business Development Director, b2b Marketing, Tech, Demand Generation, Lead Gen, ABM, Account Based Marketing, Sales Programmes, Sales Funnel, SaaS, b2b Tech,
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