B2B Marketing Executive

1 week ago


London, Greater London, United Kingdom Gibbs Hybrid Full time

Position: B2B Marketing Executive (Specializing in B2B Tech Products)

Company: Leading IT Company

We are currently assisting our esteemed IT client in the search for a B2B Marketing Executive to join their dynamic team. This role requires someone with a solid background in digital marketing, particularly focusing on demand generation strategies tailored for account-based marketing approaches. The primary responsibilities will revolve around creating and optimizing campaigns to generate qualified leads and drive revenue growth for the company.

  • Role: B2B Marketing Executive (Specializing in B2B Tech Products)
  • Location: London/Hybrid
  • Employment Type: 12-month Contract - Inside IR35 (PAYE)
  • Duration: 12 months

Key Responsibilities:

  • Develop and implement B2B demand generation strategies for ABM pipeline growth.
  • Create and manage multi-channel marketing campaigns covering digital, telemarketing, and events.
  • Collaborate with sales teams to ensure alignment and maximize marketing impact.
  • Analyze campaign performance metrics to optimize ROI and identify areas for enhancement.
  • Manage relationships with agencies and vendors to meet campaign objectives effectively.
  • Stay current with industry trends and emerging technologies related to B2B demand generation.
  • Present effectively to key stakeholders with confidence and clarity.
  • Demonstrate proactive and self-starting attributes in a fast-paced environment.
  • Think strategically and demonstrate business acumen.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 4 years' experience in Digital B2B demand generation marketing, preferably in the tech or SaaS sector.
  • Proven track record in planning, executing, and optimizing multi-channel marketing campaigns.
  • Understanding of marketing strategy and CRM systems like Salesforce.
  • Strong analytical skills with the ability to derive insights from data.
  • Excellent communication and collaboration skills across teams and stakeholders.
  • Self-motivated individual passionate about learning and excelling in a fast-paced industry.

If you are interested and would like more details about the position, feel free to contact Daisy Nguyen at Gibbs Hybrid for a confidential discussion.

Kindly note that due to the high volume of applications, we may not be able to respond to all applicants, and only those selected for an interview will be contacted.



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