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B2b Executive

3 months ago

London, Greater London, United Kingdom British American Tobacco Full time

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

BAT UK LOOKING FOR A
B2B EXECUTIVE

ROLE PROFILE

JOB TITLE:
B2B Executive

FUNCTION:
Trade Marketing

SUB FUNCTION:
Business Development

CITY & COUNTRY:
Chiswick, UK

ROLE SUMMARY

What are the key objectives and expectations from this role?


Do you want to be part of a great working culture? Do you want to grow your experience in one of the largest FMCG companies in the world? Do you have excellent interpersonal skills and a proactive approach to work? If the answer to these questions is yes, then join one of the leading multinational companies in the world.

We are looking for a B2B Executive to join our Business Development Team for BAT UK. As a valued member of our team, you will be responsible for leading key workstreams across multiple categories.

The B2B Executive will develop and implement a range of strategic initiatives that will turn BAT into an Indispensable Partner of our UK Independent Retailers.

The role holder is expected to put the Independent Retailers at the heart of everything she/he will be doing and to ensure that a win-win mindset is incorporated across the wider Trade Team.


Reports to
B2B Manager

**Number of Direct Reports
**N/A

Core Relationships

Internal -
Trade teams, Brand, Activation, Supply Chain, LEX, Finance, Area Teams

External -
eCommerce Agencies, Trade Media Publications, 3rd Party Data Providers
**Geographic Scope

Local:

Travel Required
N/A

ACCOUNTABILITIES

  • Lead management of trade media and events, developing relationships with key trade publications to increase visibility of BAT UK brands to support the brands' communication plan
  • Develop and deliver content and media in line with brand / category strategy also recommend solutions to integrate marketing campaigns across using B2B digital media
  • Ownership of UK eCommerce website to further grow customer base, frequency of purchases and basket size.
  • Monthly feedback collection from internal stakeholders to improve eCommerce website and to build strategies and tools for implementation across combustibles and PRRP categories
  • Create and develop new concepts of retailer engagements and activities to build and maintain relationships.
  • Support the creation of integrated B2B campaigns to maximise retailer engagement in line with brand plans
  • Closely work with Brands and Trade on development of creatives to support activation and display requirements and ensure consistency across all communications
  • Support team administrations such as budgets, POs, external stakeholder management, records management amongst others

EXPERIENCE, SKILLS, KNOWLEDGE

ESSENTIAL

Experience Required

  • Should have knowledge regarding digital marketing techniques & digital content management.
  • Someone who can multitask
  • Strong attention to detail
  • Strong verbal and written communication skills
  • Computer proficiency (Word, Excel, Power-Point);

Technical / Functional / Leadership Skills Required

  • Create and maintain performance reports and trackers to provide Sales Insights, including market trends and overviews, combined with relevant adhoc analysis
  • Provide actionable insights through holistic analytics of sales data from various data sources
  • Reveal trends within B2B platforms and recommend actions to capitalize on identified opportunities
  • Drives change, eager to make a difference and challenges the status quo if needed
  • Customer centric and able to influence positive change
  • Ability to influence others and get things done across different departments and functions
  • Developing and maintaining relationships with external suppliers

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.

  • Global Top Employer with 52,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building worldclass capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women's Day Best Practice winner
  • Seal Award winner one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT.

We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

**Come bring your difference