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Head of Marketing, Crisps

3 months ago

Norwich, Norfolk, United Kingdom Valeo Foods UK Full time

At Valeo Foods UK, we're the creative force behind beloved brands like Kettle Chips, Rowse Honey, and Matthew Walker puddings. Our diverse portfolio also includes New World Foods, Barratt sweets, and Metcalfe Popcorn, each with its own unique story and flavour.

We're excited to share that now our new Chief Marketing Officer, Michael Inpong, has joined the business we are set to redefine our marketing strategies and drive growth. To support this vision, we're opening several key roles within our restructured marketing team. These positions are essential for driving innovation, enhancing our brand presence, and delighting our customers. We offer best-in-class marketing training through the Valeo Brand Building Academy and on-the-job coaching to ensure your success.

Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.

As the Head of Marketing for our Crisps and Snacks category, you'll be at the helm of some of the nation's favourite snack brands. This is not just a job; it's an opportunity to shape the future of our category, drive innovation, and make a real impact.

You'll be responsible for the leadership and stewardship of our category group, covering both Valeo-owned brands and retailer-owned brands. We're looking for someone who can take ownership, lead from the front, and build a high-performance team that excels in stakeholder management and reporting.

What You'll Do:

  • Drive Success: Hit or beat budget financial targets and grow market shares.
  • Brand Stewardship: Ensure excellent stewardship of brand plans and deliver outstanding monthly business and plan reports to the board.
  • Team Leadership: Coach and develop your team, fostering a culture of high performance and support.
  • Strategy Leadership: Lead the annual strategy review and quarterly updates on brand plans, ensuring alignment with our "Valeo Brand Building Framework".
  • Budget Management: Ensure marketing budget compliance and optimization across core marketing, ASOH, and shopper marketing.
  • Cross-functional Collaboration: Work seamlessly with other teams to drive business success.
  • Consumer Engagement: Inspire and oversee our "Consumer is Boss" plan, maintaining regular connections with our consumers.

What We're Looking For:

  • Brand Building Mastery: Proven experience in building and leading successful brands.
  • Leadership Skills: Demonstrated ability to lead and inspire teams, driving a culture of excellence.
  • Strategic Thinker: Ability to think strategically and execute flawlessly.
  • Stakeholder Management: Excellent skills in managing internal and external stakeholders.
  • Innovative Spirit: A knack for innovation and a passion for staying ahead of market trends.

At Valeo Foods UK, we're dedicated to delighting our consumers with high-quality, innovative products. Join us, and you'll be part of a vibrant team that's committed to excellence and passionate about our brands. We offer a competitive salary, excellent benefits, and opportunities for career growth in a supportive and dynamic environment.

Ready to Lead the Snack Revolution?

If you're ready to take the next step in your marketing career and make a real impact, we want to hear from you

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