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Senior Media Planner

3 months ago

London, Greater London, United Kingdom CoCo Group Full time £45,000 - £50,000
Job Description Senior Media Planner

Our client is an industry-leading full-service Media Agency specializing in travel and tourism clients, is on the lookout for a talented Media Planner to join their vibrant team.

They are seeking an individual with a passion for crafting engaging media strategies, running successful campaigns, and fostering growth within the media department.

As a Media Planner at the Agency, you will have the opportunity to work with renowned destinations from around the world, leveraging own branded DSP solution and booking extensive social media and out-of-home (OOH) campaigns.

A degree in marketing, communications, advertising, or a related field.
Minimum of 4 years of experience in media planning and buying, preferably within an agency environment.
Strong expertise in cross-channel media planning, including digital, traditional, social media, and OOH.
Proven track record of running successful media campaigns and achieving measurable results.
Excellent negotiation skills and experience in media buying, with knowledge of rates and media marketplace dynamics.
Familiarity with social stacks and programmatic advertising and experience with DSPs
Proficient in using industry-standard media planning and reporting tools.
Strong analytical and problem-solving abilities, with a data-driven mindset.

Join this Agency in London and play a pivotal role in shaping the media landscape for prestigious travel and tourism clients.

As part of the recent partnership with Miles Partnership, the largest US travel and tourism media agency, you will have the unique opportunity to contribute to the growth of our travel and

Media Planning and Strategy:

Collaborate with valued clients to develop comprehensive media plans that align with their goals and resonate with their target audiences.

Utilize your cross-channel expertise to identify the most effective media channels and platforms to reach and engage the desired audiences, including digital, traditional, social media, and OOH.


Campaign Execution and Presentations:
Lead end-to-end campaign execution, working closely with talented creative, account management, and analytics teams. Prepare captivating presentations that showcase the strategic thinking behind the media plans and inspire confidence in clients' campaigns.

Media Buying and Negotiation:
Utilize your media buying experience to negotiate favourable rates and secure optimal placements for clients' campaigns. Leverage branded DSP solution to book and optimize digital media campaigns efficiently.
Conduct regular meetings and provide valuable recommendations to optimise media plans and ensure campaign success.

Research and Analysis:
Stay ahead of media trends and market dynamics through comprehensive research and analysis.

Identify consumer insights and competitor activities to shape innovative media strategies that keep the Agency at the forefront of media planning.


Adaptability:
clients regularly require integrated plans so an appreciation and willingness to work with the B2B, PR and creative teams is key

Performance Tracking and Reporting:
Monitor campaign performance metrics, analyze data, and generate regular reports to evaluate campaign effectiveness and return on investment

Team Leadership and Growth:
Play a pivotal role in the growth of the media department by leading and mentoring junior team members.

The Agency is one of the leading travel and tourism specialist agencies in London and works with leading destinations, airlines and hotels.

Travel is a passion, perk and way of life at this Agency.
The agency has 40+ employees working 3 days a week from offices just off central London

They offer up to 30 day's paid holiday, flexible working, a comprehensive employee assistance programme, the opportunity to work from European offices and plenty of travel opportunities
The Agency recently became a part of Miles Partnership, the largest US travel and tourism media agency.

This exciting development places a strong focus on growing the media business, and they envision building a talented team around the successful candidate.

The Agency is a founding member of International Tourism Group, a network of tourism agencies around Europe and we regularly get Europe-wide briefs.

The Agency acts as the lead creative and media agency for international work