Conversion Rate Optimisation

2 weeks ago

London, Greater London, United Kingdom Malaberg Ltd Full time

Are You Ready to Optimise Our Conversion Rates and Drive Growth?

If you have the analytical mindset and creativity to enhance our customer journey, Malaberg is looking for you. As CRO Manager at Malaberg, you will play a valuable role in optimising our online brands - improving conversion rates, and ensuring our customers have a seamless and engaging experience at every touchpoint.

About Us

Malaberg is a fast-growing scale-up in direct-to-consumer marketing, transforming lives with our health, wellness, skincare, and pet care brands. We're known for our innovative product development, and culture of continual learning. We value creativity, agility, and bold, fresh ideas.

What You'll Do

Conversion Rate Optimisation:

Develop and implement strategies to improve conversion rates across Malaberg's brands. Conduct A/B testing, multivariate testing, and usability studies to identify and implement improvements.

Analyse feedback and user behaviour to identify barriers to conversion and propose actionable solutions.

Data Analysis and Reporting:

Gather and analyse data on website performance, user engagement, and conversion metrics. Create dashboards and reports to provide insights into this data, and the effectiveness of your optimisation. Present findings and recommendations to stakeholders, to enable data-driven decision-making.

User Experience (UX) Enhancements:

Collaborate with design, copy, and biddable teams to implement UX improvements that enhance the customer journey. Ensure web design and content align with best practice in user experience and accessibility.

Stakeholder Collaboration:

Communicate effectively with cross-functional teams to ensure seamless implementation of optimisation initiatives.

Continuous Improvement:

Stay up-to-date with industry trends and best practices in CRO, UX, and digital marketing. Foster a culture of continuous improvement by regularly reviewing and refining optimisation strategies.

Are You The Perfect Fit?

  • Bachelor's degree in Marketing, Business, Data Analytics, or a related field
  • 1-3 years of experience in CRO, digital marketing, or a related role, with a track record of driving measurable improvements in conversion rates
  • Strong ability to gather, interpret, and present data effectively
  • Excellent communication and interpersonal skills, enabling effective interaction across all levels of the organisation
  • Experience with CRO tools (e.g. Google Analytics, Google Optimise, , Hotjar, Crazyegg).
  • Strong problem-solving skills and attention to detail
  • A customer-centric mindset with a strong focus on delivering value and satisfaction to the consumer
  • Flexibility and adaptability - to thrive in a fast-paced start-up environment.

So - are you ready to help us optimise our customer journey and drive exponential growth? If so, we'd love to hear from you. Apply to be Malaberg's CRO Manager today.

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